Springboard MD, Susie Horgan, recently spoke with Rob O’Donoghue of the RoboftheGreen.ie blog in his newest podcast series, The 864. In the podcast, Susie uses the 864 seconds (or 1% of your day) to share her top tips for PR, with the goal of helping businesses improve their strategies by 1%.

Here are some of Susie’s top tips shared in the podcast:

1. Digital Transformation is a key trend and content is vital
2. Having the right people around you and listening to advice is important
3. It’s not enough to have your name in lights, your marketing tactics need to achieve a ROI
4. Know your audience, choose your platform and hone your messaging

For details on how you can leverage these tips for your business as well as insights into the industry, business agility and digital marketing, listen to the podcast which is available online HERE.

For more information on how Springboard can improve your business’s PR strategy, email us now: susie@springboardcommunications.ie

Post by Susie Horgan

Susie founded Springboard in 2011, and has developed the business into a leading, director-led communications agency. She has worked for over 20 years in senior marketing and public relations roles.