We love what we do. We know everyone says that, but we truly do. Doing a good job and seeing our client’s success is what gets us out of bed in the morning. That’s why Susie founded Springboard and built a team based on our values: To be the best, To challenge, Together.

Our agile team is made up of strategists, digital natives, creatives and writers. We are naturally curious, and truly believe knowledge is power and planning is key.

Susie Horgan

Managing Director & Founder

With over 20 years’ experience in marketing and public relations, Susie is Managing Director at Springboard Communications. She has been the strategic lead on award-winning campaigns, including the Waterford Greenway, which won Best Public Sector Campaign at the PRII’s 2018 Awards for Excellence in PR. Susie was awarded Cork Businesswoman of the Year in 2017 and Business All Star Thought Leader in PR in 2018.

Susie is a Non-Executive Director of Cork Chamber of Commerce, Fota Wildlife Park and previously a Non-Executive Director of the UCC Academy (a subsidiary of UCC).

Something you didn’t know about Susie – she is a champion showjumper

Nora Lawton

Director & Head of Client Services

Nora Lawton is Director and Head of Client Services at Springboard.

She brings a wealth of experience to the team, having spent the last decade in Brussels, where she served as Director at Rud Pedersen Public Affairs and Managing Director at Weber Shandwick. With a background in advocacy, creative integrated campaigning and sustainability communications, Nora has led many award-winning European campaigns for clients in the FMCG, Tech and commodities industries.

As a Director and Head of Client Services, Nora collaborates with senior management on the agency’s vision and goals — to further the agency’s offer, expand its capabilities and grow the business. She cultivates and sustains key client relationships, offers strategic counsel, and plays a crucial role in business development efforts to secure new opportunities.

Something You May Not Know about Nora – She loves Irish wildflowers and is a qualified horticulturist.

Sandy Boundy

Director of Strategy & Insight

Sandy Boundy is Director of Strategy and Insight at Springboard.

Over 23 years’ experience working in blue chip FMCG multinational organisations, Sandy has worked on domestic and global brands in a career encompassing marketing management, innovation, product development and strategic planning.

She has worked in Corporate Affairs, leading corporate communications and creating award-winning internal communications strategy and campaigns. In addition she was responsible for embedding sustainability with all key internal and external stakeholders. She also lectured part-time in Munster Technological University, was a founding member of the Institute of Internal Communication, Ireland and is currently an active member of the Purpose Disruptors Ireland PR Community.

Something you didn’t know about Sandy – she received an award from An Taoiseach for coming 1st in her Diploma in Business Studies in UCD.

Cathy Riordan

Senior Client Director

Cathy Riordan, Director of Client Services

Cathy Riordan is Senior Client Director with Springboard. She is a communications consultant with more than 20 years’ experience – specialising in strategic communication, media and stakeholder engagement and issues management across corporate, B2B and technology clients. Before joining Springboard, Cathy managed a small communications consultancy working with a global client portfolio, following 10 years with two Dublin based agencies, as Associate Director.

Cathy was awarded the IMI professional diploma in management in 2021 and is currently undertaking a certificate in change leadership with TUS. She holds a Masters in Women’s Studies and BA Hons from UCD.

Something you don’t know about Cathy – She moved from Dublin to Cork 12 years ago and hasn’t looked back since.

Ciara Flaherty

Client Director

Ciara Flaherty is Client Director with Springboard Communications. A former journalist, she devises and manages strategic external and internal communications campaigns for a range of clients across sectors, including technology, life sciences, financial services and healthcare. 

With an MA in Media and Communications and an undergraduate degree in Law from University College Cork, she is a full-member of the Public Relations Institute of Ireland and the Institute of Internal Communication.

Something you didn’t know about Ciara – she has a Black Belt in Tae Kwon Do

Maria Tracey

Client Director

Maria is Client Director with Springboard. She specialises in the creation and execution of strategic communications, maximising her clients’ brands and achieving measurable marketing results. She has over 10 years’ experience working in Irish media, and brings her passion for creating engaging content to her role at Springboard.

Something you didn’t know about Maria – she has run ten marathons

Cathal O’Carroll

Senior Client Manager

 With nearly a decade of communications experience, Cathal is a Senior Client Manager at Springboard.

He spent seven years in Australia holding both in-house and agency roles. His most recent position was with the telecommunications company Telstra, where he was a Senior Corporate Relations Advisor.

Previous to that, Cathal was a Senior Account Manager at Herd MSL, where he helped devise communications strategies for global brands such as Meta, Salesforce and Schneider Electric. 

A native of Kerry, Cathal started his career in the Road Safety Authority as a PR and Digital Media Executive. He holds a Master’s degree in International Public Relations and Global Communications Management from Cardiff University. 

Something you didn’t know about Cathal — He is a dual citizen, becoming an Australian citizen in 2022

Camila Stefanelli

Office Manager

Camila is the Office Manager at Springboard. Having completed her degree in Journalism, Camila worked as a multimedia journalist in PR agencies before deciding to relocate to Ireland. Now with Springboard, Camila deals with all administrative tasks, coordinating office activities and operations, ensuring seamless efficiency across the business.

Something you didn’t know about Camila – Camila comes from Brazil and has only Italian descent.

Lisa Kerr

Client Manager

Lisa is a Senior Client Executive with Springboard Communications, specialising in communications and digital activities for clients spanning various industries. She holds a Bachelor of Science in Music, Media and Performance Technology and boasts project management experience across the TV, animation, and influencer marketing sectors.

Something you didn’t know about Lisa – She contributed to an animated series where a former US president and his wife served as Executive Producers.

Deirdre Fitzgerald

Senior Client Executive

Deirdre is a Senior Client Executive at Springboard with a wealth of experience encompassing proactive media relations, analysis, content creation, production, event management, and social media management. She holds a Bachelor of Business in Marketing from UL and an MA in Public Relations and New Media from MTU.

Something you didn’t know about Deirdre – she loves all kinds of music, from rock to jazz to techno to Disney to IL Divo. You name it, she’ll listen to it.

Chloe Kavanagh

Senior Client Executive

Chloe is a Senior Client Executive with Springboard Communications. Her background includes both agency and in-house roles, where she has gained experience across project management, content creation, social media strategy and management, operations, event management, website development, and brand development.

She holds a First-Class Honours MA in Public Relations with New Media from MTU and a BA in English and German from University College Cork, along with a QQI Award in Event Management.

Something you didn’t know about Chloe – she is always talking about horses.

Anthony Malone

Client Executive

Anthony is a Client Executive at Springboard, focusing on communications activities for a diverse client portfolio. He holds an MA in Public Relations with New Media and a BA in Creative Digital Media from MTU. Anthony is dedicated to delivering tangible results for clients, across both external and internal communications platforms.

Something you didn’t know about Anthony – he collects CDs and Vinyls

David Kitching

Public Affairs Consultant

David Kitching is a Public Affairs Consultant for Springboard Communications. Since returning to Ireland in 2016, he has held various senior roles in government relations, strategic communication and media management in the corporate, NGO and community sectors.

David spent a decade working and studying outside of Ireland, most recently as Director of Social and Political Research at a London-based public opinion research agency, where he ran research projects across more than 30 countries. For six years, he was a policy advisor at a prominent think tank in Brussels and in the European Parliament.

David advises Springboard clients on public affairs and stakeholder engagement, at an Irish and an EU level.

David holds an MSc in Comparative Politics (Distinction) from the London School of Economics and an International BA (First Class Honours) in History and Politics from University College Dublin. He was a Fellow of the 2022 Global Messaging Programme for campaign communicators. David is a member of the Public Relations Institute of Ireland, and a board member of the Museum of Childhood Ireland.

Something you didn’t know about David – he was a volunteer delivery driver of school meals during Covid-19.



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