Making video content for your brand is affordable and easy to do. Here are three reasons why your business should use video:

Introduce Yourself and Your Brand 

Video is a great way to introduce your business and your brand. By using sound and visual aids, the use of video can help increase the understanding of your product simply and quickly. You can use video to show the production process of your product, to introduce staff and their roles, or to simply display your personality to your audience. This helps to build a stronger connection between you and your customer.

Blog in a Medium Your Audience Craves

How many times have you typed “how to -” into Google? Educational style videos are a great opportunity for your business to rank higher on Google search, and don’t forget about YouTube. Video appeals to mobile users, so viewers on the go will have easy access to your content at all times. As video is more appealing to your audience, it encourages more social shares which means your business will show up on more social feeds – and in turn boost your website click-through rates.

Get More Bang for your Buck

Video is easy to make with the right tools – all you need is a smartphone and a handy editing tool (available online, as an app, or even a phone app) and you can make a decent video in a short amount of time. The quality of the video doesn’t have to be perfect – it’s all in the content. Read our blog on how to Create High Quality Video for Social Media for some easy tips. You can share your video on all of your social media platforms, in your email marketing campaigns, and even on your website. Effective video marketing can help to present your brand in a conversational form, which in turn, helps to build trust with your audience.

It is important to know your voice, know your audience, and to be creative when making videos for your business. If you would like more information on how you can use video for your business, contact the Springboard team at info@springboardcommunications.ie or call 021 496 9000.

ARTICLE BY: HOLLY NÍ GHRÁDA

Post by Susie Horgan

Susie founded Springboard in 2011, and has developed the business into a leading, director-led communications agency. She has worked for over 20 years in senior marketing and public relations roles.