Every business knows that it’s a good thing to have a positive profile in the media. Once you do secure valuable column inches in newspapers or airtime on radio, it’s important that the exposure doesn’t just halt abruptly. With some savvy know-how, businesses can leverage positive media publicity and benefit from maximum coverage.

GET SHARING

Share the good news on your Twitter, Facebook and LinkedIn – and Instagram, if you have an account. Tag the relevant publications and journalists when possible. You can include links to the article if it featured online.

THOUGHT LEADERSHIP

If an individual is quoted or mentioned in the media piece, make sure they also upload the article to their LinkedIn page as well as their personal social emdia account s if they like.

UPLOAD TO YOUR WEBSITE

Once you have an article utilised in print or online media, make sure you include it in the news section of your website, so that visitors to your page can see fresh and up to date content. It also shows that individuals in your business are experts in their field. Why else would they be featured in the media?

LET YOUR TEAM KNOW

Create a buzz around the office when there’s some great press coverage, by making sure your staff knows all about it. Email everyone within the company on the media success and add a link to the article. If they are enthusiastic about the coverage, and feel included in the success of the company, they are very likely to share it themselves on their own social media accounts.

INCLUDE IT IN YOUR NEWSLETTER

E-newsletters are a great way of engaging with your clients, so where better to herald your new found publicity? It is a good idea to include links to all online media mentions and links to articles.

Post by Susie Horgan

Susie founded Springboard in 2011, and has developed the business into a leading, director-led communications agency. She has worked for over 20 years in senior marketing and public relations roles.