OUR SPRINGBOARD COMMUNICATIONS TEAM

Susie works directly with our leadership teams, providing strategic counsel and support in the areas of reputation management, message shaping, strategic communications, and crisis and issues management.

A communications professional with over 25 years’ experience, she offers insight into how effective communications (both internal and external) can help achieve our clients’ business objectives.

Susie is a Fellow of the Public Relations Institute of Ireland along with being the Hon. Secretary of the Cork Chamber, Board member of Fota Wildlife Park and Board member of the Public Relations Consultants Association.

Something you didn’t know about Susie – she is a champion showjumper

Pat Lucey, a project professional and entrepreneur, is a certified Company Director and advisor in professional services. Pat was co-founder of Aspira, an international consultancy delivering technology, project management and business advisory services. He served as CEO and chair of the business until 2022, overseeing its growth from a six-person, Irish-only organisation to a 280-person international firm.  

Pat’s academic background includes degrees in engineering from the University of Limerick, a diploma in business management and an executive development diploma. Pat was also a finalist for EY Entrepreneur of the Year 2020. 

Pat is president emeritus of the PMI Ireland Chapter, where he served as director and/or president for 10 years, and is the first Irish person to be elected to serve on the Board of Directors of the global PMI.   

Something you didn’t know about Pat – He’s a (distant) blood relative of JFK

Rory is the co-founder of the digital experience management company, Amplience. Started in London in 2008, Amplience became one of the leading CMS companies for brands and retailers such as GAP, Primark, Coach, Argos, Halford’s and The Very Group.  

Rory opened the North American business for Amplience in 2013 and grew the NA team to 40 people and $15M in ARR.  

Having exited to private equity in 2022, Rory returned to his native Cork where he is now an advisor to early-stage tech and related companies.  

Something you didn’t know about Rory – He is a keen hiker, golfer, and ‘gig-goer’, with ambitions to be a great padel player one day

Sandy Boundy is Director of Strategy and Insight at Springboard.

Something you didn’t know about Sandy – she received an award from An Taoiseach for coming 1st in her Diploma in Business Studies in UCD

Sarah is an accomplished corporate affairs leader with over 15 years of diverse experience in strategic communications, media relations, reputation management and employee engagement. Sarah has worked in communications agencies in Dublin and London and as Head of Corporate Affairs for a multinational company.

Sarah has proven success in creating and executing local and global communications, marketing, content and public affairs campaigns for leading brands, organisations, and charities.

Sarah holds a BSc in Government and Public Policy from UCC, a MSc in International Politics from Bristol University and most recently completed a Diploma in Sustainable Business from Glasgow Caledonian University.

Something you didn’t know about Sarah – She is sea swimmer and has braved the Liffey Swim 4 times

Ciara Flaherty is Associate Director with Springboard Communications. A former journalist, she devises and manages strategic external and internal communications campaigns for a range of clients across sectors, including technology, life sciences, financial services and healthcare. ​

With an MA in Media and Communications and an undergraduate degree in Law from University College Cork, she is a full-member of the Public Relations Institute of Ireland and the Institute of Internal Communication.​

Something you didn’t know about Ciara – she has a Black Belt in Tae Kwon Do

Maria is a Client Director with Springboard. She specialises in the creation and execution of strategic communications, maximising her clients’ brands and achieving measurable marketing results. She has over 10 years’ experience working in Irish media, and brings her passion for creating engaging content to her role at Springboard.

Something you didn’t know about Maria – she has run ten marathons

 With nearly a decade of communications experience, Cathal is a Senior Client Manager at Springboard.​

​He spent seven years in Australia holding both in-house and agency roles. His most recent position was with the telecommunications company Telstra, where he was a Senior Corporate Relations Advisor.​

​Previous to that, Cathal was a Senior Account Manager at Herd MSL, where he helped devise communications strategies for global brands such as Meta, Salesforce and Schneider Electric. ​

​A native of Kerry, Cathal started his career in the Road Safety Authority as a PR and Digital Media Executive. He holds a Master’s degree in International Public Relations and Global Communications Management from Cardiff University. ​

Something you didn’t know about Cathal — He is a dual citizen, becoming an Australian citizen in 2022

Lisa is a Senior Client Executive with Springboard Communications, specialising in communications and digital activities for clients spanning various industries. She holds a Bachelor of Science in Music, Media and Performance Technology and boasts project management experience across the TV, animation, and influencer marketing sectors.

Something you didn’t know about Lisa – She contributed to an animated series where a former US president and his wife served as Executive Producers.

Deirdre is a Client Manager at Springboard with a wealth of experience encompassing proactive media relations, analysis, content creation, production, event management, and social media management. She holds a Bachelor of Business in Marketing from UL and an MA in Public Relations and New Media from MTU.

Something you didn’t know about Deirdre – she loves all kinds of music, from rock to jazz to techno to Disney to IL Divo. You name it, she’ll listen to it.

Chloe is a Senior Client Executive with Springboard Communications. Her background includes both agency and in-house roles, where she has gained experience across project management, content creation, social media strategy and management, operations, event management, website development, and brand development.

She holds a First-Class Honours MA in Public Relations with New Media from MTU and a BA in English and German from University College Cork, along with a QQI Award in Event Management.

Something you didn’t know about Chloe – she is always talking about horses.

Anthony is a Client Executive at Springboard, focusing on communications activities for a diverse client portfolio. He holds an MA in Public Relations with New Media and a BA in Creative Digital Media from MTU. Anthony is dedicated to delivering tangible results for clients, across both external and internal communications platforms.

Something you didn’t know about Anthony – he collects CDs and Vinyls

Darragh Woods is a Junior Client Executive at Springboard Communications, bringing a diverse background in journalism, communications, and multimedia content creation, including experience with the United Nations. His passion for media, storytelling, and sustainability drives his work across client accounts, where he is responsible for executing key day-to-day operations.

Darragh holds an MA in Journalism and Digital Content Creation from Munster Technological University (MTU) and a BA in World Languages from University College Cork (UCC). During his undergraduate studies, he studied abroad at Université de Lille, France.

Something you didn’t know about Darragh – he plays the viola — both classical and traditional music — as well as the piano.

Agnes Fitzgerald is the Office Manager and Accounts at Springboard Communications, where she plays a critical role in ensuring the smooth and efficient operation of our administrative functions.

At Springboard, she manages a wide range of administrative tasks, ensuring seamless coordination and operational excellence across the business. Agnes is also a member of Accounting Technicians Ireland (ATI) and the Certified Public Accountants (CPA).

Something you didn’t know about Agnes – she is a member of a hiking and rowing group here in Cork.

David Kitching is a Public Affairs Consultant for Springboard Communications. Since returning to Ireland in 2016, he has held various senior roles in government relations, strategic communication and media management in the corporate, NGO and community sectors.

David spent a decade working and studying outside of Ireland, most recently as Director of Social and Political Research at a London-based public opinion research agency, where he ran research projects across more than 30 countries. For six years, he was a policy advisor at a prominent think tank in Brussels and in the European Parliament.

David advises Springboard clients on public affairs and stakeholder engagement, at an Irish and an EU level.

David holds an MSc in Comparative Politics (Distinction) from the London School of Economics and an International BA (First Class Honours) in History and Politics from University College Dublin. He was a Fellow of the 2022 Global Messaging Programme for campaign communicators. David is a member of the Public Relations Institute of Ireland, and a board member of the Museum of Childhood Ireland.

Something you didn’t know about David – he was a volunteer delivery driver of school meals during Covid-19.