Springboard Communications has been named PRCA Agency of the Year at the 2026 Spotlight Awards for Excellence in Communications, securing one of the industry’s top honours for the second consecutive year and the third time overall.
The award recognises a year of exceptional growth and innovation for the independent Irish agency. Over the past year, Springboard strengthened its position as one of Ireland’s leading communications consultancies by introducing new services in Generative Engine Optimisation (GEO) and expanding its senior strategic advisory offering with the appointment of Tom Fitzpatrick, former Editor of the Irish Examiner, providing clients with expert C-suite counsel, media training and public policy guidance. Springboard Communications has also continued investment in its people, fostering a collaborative, high-performing culture.
The judges outlined that they selected Springboard Communications for its “agile response to the AI revolution, shifting to an expert-led proposition focused on client outcomes”. They recognised the agency’s “heavy investment in recruitment and training, which paid off in sustained growth, client loyalty, and major wins”. The judges were also “highly impressed” by how Springboard’s “innovative new services directly drove tangible client growth”.
Susie Horgan, Managing Director and Founder of Springboard Communications, said: “Winning PRCA Agency of the Year for a second consecutive year is an incredible honour. It reflects the trust our clients place in us, the commitment and expertise of our team, and our determination to keep evolving in a rapidly changing communications landscape.
“Over the past year we’ve invested in our people, expanded our strategic offering and continued to embrace innovation to ensure we’re delivering meaningful business outcomes for our clients. This recognition belongs to our team and our clients, and we’re incredibly proud to share it with them.”
Organised by the Public Relations Consultants Association (PRCA), the Spotlight Awards, held at The Shelbourne on 25 June, celebrated the outstanding impact PR professionals and agencies deliver for clients, communities and the wider Irish economy. In addition to winning Agency of the Year, Springboard Communications was shortlisted for Best ESG Campaign for its work with SE Systems and Best Integrated Campaign for its work with Carbery.
The award caps another milestone year for Springboard Communications. Alongside its PRCA success, the agency was named PRII Consultancy Team of the Year and became B Corp certified. With offices in Cork and Dublin, Springboard Communications is the Irish partner of the Worldcom Public Relations Group and advises organisations across Ireland and internationally in sectors including technology, legal, corporate, public sector, renewable energy, life sciences and social enterprise.
For more information, visit springboardcommunications.ie.
