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Sarah Horgan
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When a crisis hits, communication is crucial

Crisis communications planning is a business must-have, not a nice-to-have. When a crisis strikes, every minute matters. The decisions an…
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SPRINGBOARD LINKEDIN 34InsightsWhen a crisis hits, communication is crucial
November 10, 2026

When a crisis hits, communication is crucial

Crisis communications planning is a business must-have, not a nice-to-have. When a crisis strikes, every minute matters. The decisions an organisation makes in the immediate aftermath and how it communicates…
Sarah Horgan
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SPRINGBOARD LINKEDIN 28InsightsMedia Training & Why Everyone Has a Story To Tell
October 20, 2026

Media Training & Why Everyone Has a Story To Tell

Despite the vital role media plays in our lives, most people still don’t understand what makes a story important to a journalist. That misunderstanding is prevalent when it comes to…
Springboard Communications
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ai featureInsightsA Guide to Choosing the Best PR Agency for B2B Tech and AI 
October 14, 2026

A Guide to Choosing the Best PR Agency for B2B Tech and AI 

For B2B technology and AI companies entering a new market, building awareness and establishing credibility are essential to growth. Even the strongest product needs a compelling story, relevant media coverage and a communications…
Lisa Kerr
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Ai in cummnication.pngInsightsThought LeadershipWhy Authenticity Matters More Than Ever in the Age of AI 
September 30, 2026

Why Authenticity Matters More Than Ever in the Age of AI 

We are producing more content than ever, and the pressure behind that is not new. There is always another channel to update, another audience to reach, another reason to stay visible. However,…
Chloe Kavanagh
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5 Lessons on GEOInsights5 Lessons on GEO: How to Stay Visible in the Age of AI Search
September 30, 2026

5 Lessons on GEO: How to Stay Visible in the Age of AI Search

Ireland is already one of the world’s leading markets for AI use. Microsoft’s Global AI Diffusion Report, published in September 2026, estimates that 49.9% of Ireland’s working-age population used generative AI…
Susie Horgan
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324A4860 scaled e1788952158621InsightsNewsFormer senior government adviser to lead expanded Springboard public affairs practice
September 9, 2026

Former senior government adviser to lead expanded Springboard public affairs practice

Springboard Communications, the award-winning independent Irish communications agency, has expanded its public affairs practice with the appointment of Aimée Millar as Client Director and Art O’Mahony as Client Manager. Aimée, a former Special Adviser in the Department…
Springboard Communications
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SPRINGBOARD LINKEDIN 14 1InsightsIreland’s upcoming political outlook: What organisations need to watch
September 9, 2026

Ireland’s upcoming political outlook: What organisations need to watch

September brings a reset to Irish politics.  In the aftermath of President Donald Trump’s high-profile visit, which placed both the importance of the transatlantic relationship and Ireland’s support for humanitarian action…
Aimée Millar
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SPRINGBOARD LINKEDIN 15InsightsLobbying is Not a Dirty Word
September 8, 2026

Lobbying is Not a Dirty Word

Often referred to as “the quiet word”, lobbying activities in Ireland are rarely identified as such. Terminology that is a bit broader tends to be preferred – influence, advocacy, representation. While all these terms ultimately refer to the same broad…
Aimée Millar
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photo28 scaled e1757078181650InsightsThought LeadershipSusie Horgan Talks PR, Reputation Management & The Impact of AI
August 21, 2026

Susie Horgan Talks PR, Reputation Management & The Impact of AI

You may have seen our Founder and Managing Director, Susie Horgan, included in  Business Plus this month. In her interview, Susie shares her perspective on the evolving role of PR - from…
Springboard Communications
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60A2824 2 1NewsSpringboard Communications wins PRCA Agency of the Year for second consecutive year
June 30, 2026

Springboard Communications wins PRCA Agency of the Year for second consecutive year

Springboard Communications has been named PRCA Agency of the Year at the 2026 Spotlight Awards for Excellence in Communications, securing one of the industry’s top honours for the second consecutive year and the third time…
Springboard Communications
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1768333181886InsightsThought LeadershipStakeholder Engagement: Building trust with communications 
May 29, 2026

Stakeholder Engagement: Building trust with communications 

For organisations delivering projects that shape places and communities, stakeholder engagement is a critical part of success. Strong proposals do not succeed on technical merit alone. They also need trust, understanding and support from the people and organisations who…
Sarah Horgan
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Susie Horgan, Founder and Managing Director of Springboard Communications is pictured following her election as President of Cork Chamber.InsightsSusie Horgan Elected President of Cork Chamber
May 28, 2026

Susie Horgan Elected President of Cork Chamber

Springboard Communications is delighted to congratulate our Founder and Managing Director, Susie Horgan, on her election as the President of Cork Chamber. A long-standing advocate for Cork's business community, Susie…
Lisa Kerr
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Tom and SusieInsightsSpringboard Communications appoints Tom Fitzpatrick as Director following continued growth
April 14, 2026

Springboard Communications appoints Tom Fitzpatrick as Director following continued growth

Springboard Communications, the award-winning independent Irish communications agency, has appointed former Irish Examiner editor Tom Fitzpatrick as Director, further strengthening its senior leadership team following a sustained period of growth. In his…
Springboard Communications
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B2B CommunicationsInsightsTop Global PR Firms Specialising in B2B Technology
March 24, 2026

Top Global PR Firms Specialising in B2B Technology

B2B technology companies work in global and complex markets, where credibility and authority influence everything from recruitment to brand recognition. Public relations firms are crucial for leading technology companies that…
Ryan Forde
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Ryder Cup AnnouncementInsightsSpringboard Communications appointed Irish communications provider for Ryder Cup 2027
March 18, 2026

Springboard Communications appointed Irish communications provider for Ryder Cup 2027

Springboard Communications has been appointed as the Irish communications provider for the Ryder Cup 2027. The award-winning independent Irish agency will work closely with Ryder Cup Europe to manage Irish media relations and…
Springboard Communications
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One Year On: B CorpInsightsOne Year On: What Being B Corp Has Changed for Us at Springboard
March 16, 2026

One Year On: What Being B Corp Has Changed for Us at Springboard

Just over a year ago, Springboard Communications became a B Corp Certified business. At the time, we described certification as a milestone, not a final destination. Twelve months on, that view still…
Cathal O’Carroll
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Sorcha Mac Mahon and Mark HarringtonInsightsSpringboard Communications expands senior team after strong year of growth
February 10, 2026

Springboard Communications expands senior team after strong year of growth

Springboard Communications, the award-winning independent Irish communications agency, has appointed Mark Harrington as Client Director and Sorcha MacMahon as Senior Client Manager, building on a year of strong performance for the agency.  In his new role, Mark will provide strategic counsel…
Springboard Communications
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Communications TrendsInsightsTop Communications Trends for 2026 
January 19, 2026

Top Communications Trends for 2026 

This year, communications teams are navigating a landscape shaped by AI, platform saturation and rising expectations around trust and credibility. While the tools and channels continue to evolve, the pressure…
Springboard Communications
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What to Expect From Social Media in 2026InsightsWhat to Expect From Social Media in 2026 
January 2, 2026

What to Expect From Social Media in 2026 

If there was one defining lesson from 2025, it’s this: social media hasn't changed — the competition has.  Across platforms, brands produced more content than ever, adapting to new formats and best practices at a…
Chloe Kavanagh
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Top 10 Irish Travel Journalists to FollowInsightsTop 10 Irish Travel Journalists and Writers to Follow
October 9, 2025

Top 10 Irish Travel Journalists and Writers to Follow

The travel and tourism landscape moves fast. Destinations trend overnight. Traveller expectations evolve with every season. And the stories that inspire one month can feel outdated the next.  That’s why…
Sorcha MacMahon
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Springboard Communications Named PRII Consultancy Team of the YearUncategorizedSpringboard Communications Named PRII Consultancy Team of the Year
September 17, 2025

Springboard Communications Named PRII Consultancy Team of the Year

Springboard Communications has been named Public Relations Institute of Ireland (PRII) Consultancy Team of the Year at the inaugural PRII Communication Impact Awards. Presented at a gala event at the…
Lisa Kerr
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photo28 scaled e1757078181650InsightsThought LeadershipSusie Horgan Talks PR, GEO & Growth with Business Plus 
September 5, 2025

Susie Horgan Talks PR, GEO & Growth with Business Plus 

You may have spotted our Founder and Managing Director, Susie Horgan, on the cover of Business Plus this month. In her interview, Susie explored some of the key shifts shaping communications today —…
Springboard Communications
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How to be an Effective CommunicatorInsightsThought LeadershipManagement Communications: How to be an Effective Communicator  
July 18, 2025

Management Communications: How to be an Effective Communicator  

Being an effective communicator, especially as a people leader, is more than just being able to speak or write well; it's about understanding, listening, and adapting your communication style to…
Lisa Kerr
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Springboard Communications named PRCA Agency of the Year for the second time. Pictured at the awards (l-r): Anthony Malone, Chloe Kavanagh, Susie Horgan, Ciara Flaherty, Sarah Horgan, and Maria Tracey.NewsSpringboard Communications named PRCA Agency of the Year for the second time
June 24, 2025

Springboard Communications named PRCA Agency of the Year for the second time

Client Manager Chloe Kavanagh recognised as Rising Star at the 2025 Spotlight Awards Springboard Communications, the independent Irish communications agency, has been named PRCA Agency of the Year at the 2025 Spotlight…
Maria Tracey
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Springboard Communications appoints Associate Directors after a high-performance year. Ciara Flaherty, Anthony Malone, Maria Tracey and Chloe Kavanagh.UncategorizedSpringboard Communications appoints Associate Directors after a high-performance year 
June 18, 2025

Springboard Communications appoints Associate Directors after a high-performance year 

The agency has also promoted Chloe Kavanagh to Client Manager and Anthony Malone to Senior Client Executive, reflecting its strong performance and continued client demand.  Springboard Communications, the award-winning independent…
Lisa Kerr
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Beyond Buzzwords: Authentic Stakeholder Engagement in SustainabilityUncategorizedBeyond Buzzwords: Authentic Stakeholder Engagement in Sustainability
May 30, 2025

Beyond Buzzwords: Authentic Stakeholder Engagement in Sustainability

Sustainability is no longer a ‘nice to have’ – it is a business imperative.   However, many organisations struggle with how to communicate their sustainability efforts in a way that is…
Lisa Kerr
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Communicating CSRD: Winning Hearts and Minds, Susie HorganInsightsSustainabilityCommunicating CSRD: Winning Hearts and Minds
April 7, 2025

Communicating CSRD: Winning Hearts and Minds

The Corporate Sustainability Reporting Directive (CSRD) is reshaping how businesses report on their sustainability commitments. However, with potential CSRD shifts creating uncertainty, companies must work harder to sustain engagement and avoid sustainability…
Susie Horgan
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What being a B Corp means to me, Darragh WoodsInsightsSustainabilityWhat Being a B Corp Means To Me – A Perspective From Our Most Recent Recruit, Darragh Woods 
March 13, 2025

What Being a B Corp Means To Me – A Perspective From Our Most Recent Recruit, Darragh Woods 

Since joining the team at Springboard Communications last year, I’ve been diving into the world of public relations, media, and communications. Another interesting aspect of the job that I was…
Darragh Woods
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Springboard Communications Signs Local Green Deal with Cork City CouncilNewsSustainabilitySpringboard Communications Signs Local Green Deal with Cork City Council
February 14, 2025

Springboard Communications Signs Local Green Deal with Cork City Council

We are delighted to announce that Springboard Communications has officially signed a Local Green Deal with Cork City Council, a sustainability action to help Cork become a leading Net Zero City. We believe…
Sarah Horgan
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Purpose in actionSustainabilityPurpose in Action — Our Journey to B Corp Certification
January 30, 2025

Purpose in Action — Our Journey to B Corp Certification

The first step on Springboard Communications’ journey to becoming a B Corp was our moment of reflection: What’s our purpose as a communications agency, and how can we create meaningful…
Sandy Boundy
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Landscape Video Springboard B CorpInsightsSustainabilityBuilding a Business That Matters: What B Corp Means to Us
January 17, 2025

Building a Business That Matters: What B Corp Means to Us

When I founded Springboard Communications 13 years ago, I wanted to build a business that delivers a positive impact while making a real difference — for people, the planet, and our…
Susie Horgan
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B Corp CertificationNewsSpringboard Communications Announces B Corp Certification
January 7, 2025

Springboard Communications Announces B Corp Certification

Springboard Communications, an award-winning independent Irish communications agency, has officially achieved B Corp Certification, joining a global community of for-profit leaders pledging to use business as a force for good.…
Maria Tracey
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Springboard ManagementNewsSpringboard Communications Strengthens National Presence with New Dublin Office
December 3, 2024

Springboard Communications Strengthens National Presence with New Dublin Office

Sarah Horgan Joins as Director of Media & Crisis and Dublin Lead  Springboard Communications, the award-winning Irish communications agency, has officially opened its new Dublin office on St Stephen’s Green,…
Sarah Horgan
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Team workingInsightsPurpose and Values: How People Leadership and Management Communications Training Boosts Retention and Acquisition
November 14, 2024

Purpose and Values: How People Leadership and Management Communications Training Boosts Retention and Acquisition

To attract and retain top-tier talent, companies must communicate their purpose, values, and culture effectively — not just through salary and benefits, but by demonstrating a positive work environment that…
Maria Tracey
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5 Key Communication Tips for People Leaders: Management Training EssentialsInsightsManagement Training Essentials: 5 Key Communication Tips for People Leaders
October 14, 2024

Management Training Essentials: 5 Key Communication Tips for People Leaders

In today's fast-paced and increasingly complex workplace, effective communication has become more than just a desirable leadership trait — it's an imperative. Management training that focuses on communication skills is crucial…
Susie Horgan
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alt="Team reading graph"Thought LeadershipThe Power of Effective Communication and Reputation Management 
September 11, 2024

The Power of Effective Communication and Reputation Management 

In today's hyper-connected world, where a single social media post can spark a global conversation, the reputation stakes have never been higher. Companies and brands are under increasing scrutiny, with…
Sarah Horgan
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Inspiring Workplaces: Springboard Communications Ranked Global Top 100NewsSpringboard Communications ranks in Global Top 100 Inspiring Workplaces 
September 5, 2024

Springboard Communications ranks in Global Top 100 Inspiring Workplaces 

We are delighted to rank in the Global Top 100 Inspiring Workplaces. Springboard is the only Irish communications agency on the list, which recognises people-first organisations. The announcement comes after we…
Ciara Flaherty
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Irish Tech Journalists You Need To FollowInsightsStruggling to Keep Up With The World of Tech? Here are the Irish Journalists You Need to Follow! 
August 14, 2024

Struggling to Keep Up With The World of Tech? Here are the Irish Journalists You Need to Follow! 

The ever-evolving world of technology can at times be hard to keep up with.   Keeping on top of the latest tech trends or innovations isn’t easy. From Web3 to generative…
Cathal O’Carroll
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security-protection-anti-virus-softwareInsightsMedia RelationsStrategy & ReportingEffective Crisis Communications is Vital in a Cybersecurity Incident
August 6, 2024

Effective Crisis Communications is Vital in a Cybersecurity Incident

It is more crucial than ever for businesses to have a well-defined crisis communications plan in place to navigate the unexpected, including cyber-attacks. Richard Brown, Director of the National Cyber…
Sarah Horgan
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Worldcom Digital Health Monitor 2024: Maximising online communications in the pharmaceutical & life sciences IndustryInsightsWorldcom Digital Health Monitor 2024: Maximising Online Communications in the Pharmaceutical & Life Sciences Industry 
July 12, 2024

Worldcom Digital Health Monitor 2024: Maximising Online Communications in the Pharmaceutical & Life Sciences Industry 

Last week, our global partner, Worldcom, released their 2024 Digital Health Monitor report, shedding light on the online communication practices of pharmaceutical companies worldwide. The report assessed the online presence…
Sarah Horgan
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How strategic comms supports successful change leadershipInsightsHow Strategic Communications Supports Successful Change Leadership
June 20, 2024

How Strategic Communications Supports Successful Change Leadership

Strategic communication is integral to generating the energy and buy-in needed for successful change in an organisation. Good communication, focused on people, is a key factor in effective change leadership.…
Cathal O’Carroll
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How to make internal communications a priorityInsightsInternal CommunicationsHow to Make Internal Communications a Priority
June 6, 2024

How to Make Internal Communications a Priority

The past few years has been a steep learning curve for both employees and management, changing how we work, collaborate and communicate. Now more than ever, effective internal communications should…
Ciara Flaherty
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Springboard Communications’ Internal Communications in Ireland Report 2024-5Internal CommunicationsNewsDisengaged Employees and Poor Leader Communications Key Challenges for Irish Organisations – Launch of Springboard’s New IC Report
May 30, 2024

Disengaged Employees and Poor Leader Communications Key Challenges for Irish Organisations – Launch of Springboard’s New IC Report

Disengaged employees and poor leader communications are among the top challenges facing Irish businesses in 2024, a new report from Springboard Communications has found.  The leading Irish communications agency’s Internal Communications in Ireland…
Ciara Flaherty
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Employee-Generated Content: Why You Should Embrace ItInsightsInternal CommunicationsHow to Embrace Employee-Generated-Content?
May 23, 2024

How to Embrace Employee-Generated-Content?

We all know content is king. Sharing consistent and creative content with your organisation ensures that your key messages are heard, the attention of employees is captured, and your internal…
Lisa Kerr
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alt="Group of people working out business plan in an office"InsightsInternal CommunicationsThe Emerging Importance of Employee Value Propositions
May 9, 2024

The Emerging Importance of Employee Value Propositions

Attracting and retaining talent in the workplace remains a key challenge for organisations. Implementing a clear and concise Employee Value Proposition (EVP) and aligning with all stakeholders of your organisation…
Ciara Flaherty
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Five Ways to Unlock the Power of Purpose-Driven CommunicationInsightsFive Ways to Unlock the Power of Purpose-Driven Communication 
May 2, 2024

Five Ways to Unlock the Power of Purpose-Driven Communication 

In today's evolving business landscape, more and more consumers and employees are seeking brands and organisations that embody positive change.   Certainly, for values-driven generations, the ability to drive change on…
Deirdre Fitzgerald
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Sustainability communicationsInsightsNavigating Sustainability Communications in Business – Greenhushing be Gone!
March 27, 2024

Navigating Sustainability Communications in Business – Greenhushing be Gone!

In recent years, marketplace realities have transformed, with sustainability driving the agenda now.  Businesses must embrace new reporting obligations under the Corporate Sustainability Reporting Directive (CSRD), highlighted as a game changer…
Chloe Kavanagh
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Springboard Communications joins global ranks as Worldcom Public Relations Group's newest partnerNewsSpringboard Communications Joins Global Ranks as Worldcom Public Relations Group’s Newest Partner
January 30, 2024

Springboard Communications Joins Global Ranks as Worldcom Public Relations Group’s Newest Partner

The Worldcom Public Relations Group (Worldcom), the leading global partnership of independent public relations firms, has announced that it has voted Springboard Communications into its global partnership. “We are excited…
Susie Horgan
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Effective internal communications: Why an audit is vitalInternal CommunicationsEffective Internal Communications: Why an Audit is Vital
November 22, 2023

Effective Internal Communications: Why an Audit is Vital

By now you’ve all likely seen the coverage and reports around The Great Resignation and how it’s impacting talent retention. Reports highlight that up to 40% of employees are considering leaving their current job…
Ciara Flaherty
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AI for Internal CommunicationsInsightsThought LeadershipUsing AI for Internal Communications
September 28, 2023

Using AI for Internal Communications

Artificial intelligence (AI) continues to grow every day, both in popularity and in the services and tools it can provide. With the likes of ChatGPT, Jasper, and Anyword it’s clear…
Ciara Flaherty
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Susie HorganMedia RelationsHow Reputation Management is Still a Top Priority for our Clients
September 21, 2023

How Reputation Management is Still a Top Priority for our Clients

In this month's Business Plus Public Relations special report, our Managing Director and CEO, Susie Horgan, speaks about the importance of reputation management and how support required for internal communications…
Susie Horgan
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Reputational Risk Vs Opportunity: Key employee communications takeways from Springboard's industry eventInternal CommunicationsReputational Risk Vs Opportunity: Key Employee Communications Takeaways from Springboard’s Industry Event
May 16, 2023

Reputational Risk Vs Opportunity: Key Employee Communications Takeaways from Springboard’s Industry Event

On 9 May 2023, Springboard Communications hosted an industry event themed Reputational Risk vs Opportunity: Harness the Power of your Employee Communications, held in conjunction with the Public Relations Institute…
Maria Tracey
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Mixternal Communications: How to boost employee moraleThought LeadershipMixternal Communications: How to Boost Employee Morale, Retention and Talent Acquisition
June 8, 2022

Mixternal Communications: How to Boost Employee Morale, Retention and Talent Acquisition

Post-pandemic, employee morale, staff retention, and talent acquisition, are some of the most prevalent challenges organisations face. Never has it been more important to stand out in a crowded market…
Susie Horgan
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Channel overload: How to ensure you are effectively reaching your employeesInternal CommunicationsContent creationStrategy & ReportingChannel Overload: How to Ensure You are Effectively Reaching Your Employees
November 29, 2021

Channel Overload: How to Ensure You are Effectively Reaching Your Employees

Sometimes, as internal communicators, we can get excited by the next new thing. And while we should, of course, take advantage of new channels and how they can enable us to…
Ciara Flaherty
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The Great Resignation’ – How Strategic Communications Can Help You Retain TalentInternal CommunicationsThe Great Resignation’ – How Strategic Communications Can Help You Retain Talent
September 6, 2021

The Great Resignation’ – How Strategic Communications Can Help You Retain Talent

By now you’ve all likely seen the coverage and reports around The Great Resignation and how it’s impacting talent retention. Reports highlight that up to 40% of employees are considering leaving their current job…
Ciara Flaherty
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Thought Leadership - The missing piece of your communications strategyThought LeadershipStrategy & ReportingThought Leadership – The Missing Piece of Your Communications Strategy
August 17, 2021

Thought Leadership – The Missing Piece of Your Communications Strategy

Thought leadership is an essential element of an organisation’s communications strategy. It allows you to leverage your industry expertise to enhance your reputation and ultimately achieve business growth. At Springboard Communications, we have…
Susie Horgan
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Communicating the business case for sustainabilityInsightsCommunicating the Business Case for Sustainability
June 2, 2021

Communicating the Business Case for Sustainability

As the reality of the climate emergency becomes clearer every year, thinking about and acting on sustainability is no longer a nice-to-do but a must-do for all businesses, from the…
Susie Horgan
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alt="recruitment-social-media"InsightsContent creationDigital MarketingStrategy & ReportingThought Leadership3 Ways To Use Social Media To Attract Top Talent
April 28, 2021

3 Ways To Use Social Media To Attract Top Talent

We work with clients regularly to develop their employer branding through a variety of activities to ensure they attract and retain top talent in the competitive jobs market. Social media…
Maria Tracey
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Content CycleInsightsContent creationDigital Marketing6 Steps To Master Your Organisation’s Content Creation
April 21, 2021

6 Steps To Master Your Organisation’s Content Creation

  The content creation process can seem tricky — where do you start, what should you say, what will work for your organisation — but it doesn’t have to be. In this blog, we…
Chloe Kavanagh
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The-Importance-of-Two-Way-Communications-When-it-Comes-to-Engaging-Your-TeamInternal CommunicationsThe Importance of Two-Way Communications When it Comes to Engaging Your Team
February 17, 2021

The Importance of Two-Way Communications When it Comes to Engaging Your Team

We know that effective internal communications is vital in helping organisations reach their business goals – but while you might be communicating with your workforce, are you listening?   To inform Springboard’s Internal Communications offering, our 2024 survey of Irish employees gathered insights into how internal communications…
Ciara Flaherty
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Preparing for a media interview? Here are 5 pitfalls to avoidInsightsMedia RelationsStrategy & ReportingThought LeadershipPreparing for a Media Interview? Here are 5 Pitfalls to Avoid
August 21, 2020

Preparing for a Media Interview? Here are 5 Pitfalls to Avoid

Whether it's a local radio show or an appearance on national Irish media, here's how to prepare for a media interview. To really nail the prep, the team at Springboard…
Sarah Horgan
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