To attract and retain top-tier talent, companies must communicate their purpose, values, and culture effectively — not just through salary and benefits, but by demonstrating a positive work environment that aligns with employee values. Leadership and management training focused on people communication plays a crucial role in making this happen. 

By clearly articulating your company’s purpose and values, you can engage both current employees and potential hires, fostering a sense of connection that goes beyond salary, bonuses and benefits. This helps improve retention while also raising awareness among prospective talent about why your organisation is a great place to work. 

Why Purpose and Values Matter in Talent Acquisition 

Gen Z and Millennials place high importance on finding purpose in their work. According to Deloitte’s 2024 Gen Z and Millennial Survey, Living and Working with Purpose in a Transforming World, these generations are purpose-driven, with a strong preference for jobs that align with their values. A staggering 86% of Gen Zs and 89% of Millennials consider having a sense of purpose key to job satisfaction and well-being. Moreover, 40% of Gen Zs and 44% of Millennials have turned down employers due to a conflict with their ethics or beliefs. 

It’s clear that aligning your company’s values with those of potential hires — and communicating them effectively — is critical for attracting and retaining top talent. This is where people leadership and management training becomes essential. Training your leadership teams to communicate purpose-driven messaging ensures that your organisational values resonate both internally and externally. 

The Role of Clear and Consistent Messaging from People Leaders

Effective communication is essential in defining your company as an employer of choice. People management communications training equips leaders to communicate consistently and authentically, building a positive perception of your employer brand. Internally, this boosts employee engagement, while externally, it increases your company’s visibility among potential recruits, as well as the networks of your current employees — like families, friends, and professional connections. 

By establishing clear messaging that reflects your purpose and values, you can differentiate your company from competitors and attract talent who are not just looking for a job, but a meaningful career. 

Aligning Your Values for Talent Success 

Leadership and management training should emphasise how to lead by example, demonstrating the alignment of company practices with the values that resonate most with today’s workforce. 

Leaders who communicate clearly about purpose and values — and who visibly embody them — are more likely to foster trust and loyalty among employees. This trust increases retention and reduces turnover, while also making your organisation more attractive to prospective talent who prioritise authenticity and purpose in the workplace. 

Build a Strong Employer Brand 

By leveraging people leadership and management communications training you can empower your current employees to become brand ambassadors, sharing positive stories that highlight your company’s commitment to purpose and values. 

This can be done through storytelling and targeted communications that showcase your leadership’s dedication to best practices, ethical conduct, and employee well-being. Sharing these stories on platforms like social media, and professional networks can significantly enhance your employer brand’s visibility. 

Seize Every Opportunity to Communicate 

With a clear purpose, well-defined values, and a commitment from leadership, companies can seize every opportunity to communicate effectively. From internal newsletters to social media campaigns, leadership and management communications training helps ensure that your messaging is cohesive, clear, and consistently aligned with the values your company stands for. 

By raising awareness of your company’s strengths and its differentiators, you position yourself as a top employer in the market. Whether you’re retaining valued employees or attracting new talent, clear communication of your purpose and values is key to success. 

Looking to Strengthen Your Leadership Communication Skills? At Springboard Communications, our people leadership and management communications training is designed to elevate your organisation’s messaging, ensuring that your purpose and values resonate with both current employees and prospective hires. For more information, contact our Client Director, Maria Tracey at maria@springboardcommunications.ie. 

Post by Maria Tracey

Maria is Client Director with Springboard, she specialises in the creation and execution of strategic communications, maximising her clients’ brands and achieving measurable marketing results. She has over 10 years’ experience working in Irish media, and brings her passion for creating engaging content to her role at Springboard