Successful inbound marketing is content driven. With more technology at your fingertips than ever before, as well as a little bit of Springboard know-how, you can create quality content to target your key audience and draw in potential consumers.

To create the perfect Inbound Marketing Strategy, follow these three steps!

Grab their Attention

You don’t need masses of people looking at your website, as not all of them will be interested in your product. That’s why it is important to make sure you attract the right people who are genuinely interested in your offering. Picture the ideal customer and make sure you are using the right tools to encourage them to visit your website.

Tools such as:

• The Perfect Blog
• Social Media – LinkedIn, Twitter, Facebook, Instagram, Snapchat and more
• Optimising your site to improve Search Engine Ranking

Create Leads

As soon as your visitors are clocking up hits to your website, you need to gather their information and capture their data, such as their e-mail addresses. At Springboard PR, we advise our clients to create a tool whereby visitors can submit an email address willingly. You can use the following tools:

• Calls-to-Action, i.e. ‘Attend a Webinar’ ‘Follow us on Facebook’ ‘Sign up to our newsletter’
• Landing Pages

Welcome new customers

Use your new leads to keep potential consumers interested until they choose to make a purchase. Clients often ask Springboard PR how they can stay in touch with new leads. We recommend:

• Creating an Email Strategy – Check out our link and discover the types of emails to send, and when to send them.
• Build trust by maximising your media coverage

Click on the bullet points above to discover Springboard PR’s Top Tips and create your perfect Inbound Marketing Strategy. Don’t forget, once your customer base starts to grow, you can nurture your client relationships through consistent feedback, interaction and conversation. Good Luck!

Post by Susie Horgan

Susie founded Springboard in 2011, and has developed the business into a leading, director-led communications agency. She has worked for over 20 years in senior marketing and public relations roles.