Mojocon, Ireland‘s leading international media conference, is back next week from May 4th – 6th. Industry leaders will gather to unleash the latest developments and tactics in mobile journalism, mobile content creation, mobile photography and more.

One topic we are particularly interested in is ‘What is the future of mobile content creation?’. If you need to update your mobile marketing and adapt your content for mobile viewing, here are our top tips to remember!

MOBILE OPTIMISATION

We all know that sinking feeling when a website won’t display properly on your mobile or tablet. For just this reason, Google penalises websites that aren’t optimised for mobile use.

So, what can you do?

The first step is to make sure your website’s design is responsive. Then, as soon as your visitors reach your website, you need to gather their information. As visitors to your website from mobile devices will have a limited amount of time to soak up all your information, you need to capture data, such as email addresses and further develop the relationship, for example with an:

• Email marketing campaign
• E-newsletter/E-zine
• Invitation to a webinars or events
• A follow up guide or how-to booklet

VIDEO & LIVE VIDEO

Video counts for 50% of all mobile content and audiences have come to expect an immersive interactive experience. In the mobile and digital age, when people are using their phones at bus stops and in queues, you don’t have very long to capture their attention. Videos that are short, sweet and to the point make the biggest impact. And with augmented reality already on the rise, it won’t be long before it takes over – so we should start practicing our video skills now!

Why not try:

• Boomerangs
• GIFs
• 360 images
• Facebook Live
• Short clips from events

CONTENT IS STILL KING

With hundreds of ways to shape and share your brand story on digital platforms, through native content, social media, advertorials, PPC, Google AdWords and more, the story is more important than ever.

The right content will advise and educate your audiences about your product, building brand awareness.

As digital content is consumed quickly, business need to post consistently, in order to maintain and strengthen relationships with your audience. Be strategic – if you focus your communications and be selective about what platforms you share key content on, you can deliver your brand story efficiently and to the right audience.

Post by Susie Horgan

Susie founded Springboard in 2011, and has developed the business into a leading, director-led communications agency. She has worked for over 20 years in senior marketing and public relations roles.