Accelerating Growth for Zeus
Integrated global communications campaign to position Zeus as an industry leader and accelerate international growth through strategic M&A.
Zeus is an Irish-owned packaging company on an accelerated global growth journey. As part of its ambitious M&A strategy, Zeus aimed to position itself as an industry leader, elevate its global presence, and enhance the CEO’s profile.
Springboard Communications partnered with Zeus to lead a corporate communications campaign that would solidify their reputation in Ireland and expand their influence into key international markets.
This multifaceted strategy included:
- Media strategy and messaging.
- Global media relations focusing on European and North American media.
- Content and visuals for earned and owned channels.
- Profile-building for Brian O’Sullivan as a global industry leader and supporting his EY Entrepreneur of the Year campaign.
- Milestone communications for acquisitions and leadership appointments.
122+
Media placements
€800,000+
Editorial value
14+
Acquisitions across five international markets
1.5M
People reached
The Outcomes
- Increased global visibility in key markets: Ireland, the UK, Canada, Poland, and Italy.
- Enhanced leadership profile which culminated in CEO being named EY Entrepreneur of the Year.
- Pivotal role in supporting Zeus’s transformative M&A strategy and global expansion efforts.
