With 18 of the 25 biggest medtech companies in the world based in Ireland, and with annual exports worth €8.5 billion, Irish medtech companies are at the forefront of the industry.

To capitalise on this, medtech companies need a strong digital strategy, one that can increase brand awareness and help to reach annual goals, both domestically and globally. Check out our services here. 

Here are our tops tips for medtech companies who are developing their digital strategy.

1. Website

It goes without saying that your website should be in tip-top shape. It should be mobile optimised with a blogging and news section for SEO and a newsletter sign-up where relevant. Once you have these key sections in order, you can begin to consider valuable lead generating features such as whitepapers.

2. LinkedIn

Connecting with other business professionals is a vital aspect of any business strategy. To hone your professional profile online, we always advise our cilents to develop a boiler plate that they can share with employees. Once this has been achieved, remind your team to follow the following 3 golden rules:

• Maintain: If you haven’t made any changes in the past few months, it’s time to review your profile!
• Post: Try to keep your LinkedIn profile up-to-date with frequent posts to demonstrate your knowledge of the medtech industry.
• Engage: At least once a week, your team should spend a minimum of 30 minutes maintaining, building and engaging with their networks

If you are an executive at the company, LinkedIn is the perfect platform to build your personal brand. If you are striving to become a thought leader in the medtech industry, LinkedIn is a vital tool for you.

3. Utilise visual content
   

Visual content is 40x more likely to be shared and social media giants like Facebook have amended their algorithms to ensure that visual content appears higher on viewers’ news feeds. Investing in video content will have an impact on your social media platforms and how people engage with your page. Make sure content is relevant and interesting. Some types of video that you might develop include:

• Q&A/ Interviews
• Tutorials/ Demos
• Behind the scenes
• Product demonstrations
• Mini-explainer videos

4. Utilise your database for an email campaign

Whether you are a B2B or B2C company, email marketing is a great way of engaging with your clients, so where better to share valuable content with them? Track your click-through rates to see what has the most impact, and adjust your content with each campaign

5. Get tweeting

If you are using Twitter as a company, you should be engaging with key influencers when your team attends events, conferences and showcases to maximise exposure for your brand.

Use Twitter to share content such as news stories, blog pieces and thought leadership articles and always use a relevant hashtag, where one exists, to join a conversation and increase visibility of your posts.

6. Blogging for business

Blogging is an invaluable part of an inbound marketing strategy, as it provides you with high-quality, shareable content. It is integral to generating new leads and improving visibility. Before you publish a blog to your website, the topic can be pitched out to media as a guest article.

Want to find out more? Contact our team today, email info@springboardcommunications.ie or read about our services here. 

Post by Susie Horgan

Susie founded Springboard in 2011, and has developed the business into a leading, director-led communications agency. She has worked for over 20 years in senior marketing and public relations roles.