Social Writer’s Block (SWB) is now a thing. It doesn’t just refer to text based content and creativity, it also encompasses a number of other nagging issues that organisations can encounter in their social media strategy  – decreases in engagement, a plateau in followers and so on. To help you revitalise your strategy in the coming weeks or overcome any issues you might be experiencing, we suggest you tick off the to- do list below.

Content review

It all comes down to content. If you post relevant content that your audience will find interesting, they are more likely to share and comment. Grab a few colleagues and have a quick brainstorm to help get a new perspective, you might gain some interesting insight on what you could be doing differently.

Review responsivity

When possible, try to respond to comments you’ve received. Over time, we can forget this little detail but you would be surprised at how far it can contribute to keeping audiences engaged.

Check the time

There isn’t much point in posting at 1am in the morning unless that is when your audience is awake. People are active on different platforms at different times and knowing this can help you to increase your posts’ visibility. Note that this can also fluctuate at different times of the year so it is a good idea to review every once in a while.

Curb cross-posting

Using similar content across platforms is fine, once it has been altered to suit the tone and audience, but don’t share the exact same post across LinkedIn, Twitter and Facebook. Remember that you want your audience to follow and engage with you across a number of different platforms, which will only happen is content is varied on different channels.

Re-target

There is a lot to be said for sponsored posts. They can really help you to engage and attract the kind of audiences you’ve been looking for. Adding spend to your campaign can give it a much need boost if you’ve hit a bit of a lull.

Create an influencer campaign

Rejuvenate your strategy with an influencer campaign. They take a bit of time to plan and pull together, but once it gets underway, you would be surprised at how much of an impact it can have on your social media profiles.

Post by Susie Horgan

Susie founded Springboard in 2011, and has developed the business into a leading, director-led communications agency. She has worked for over 20 years in senior marketing and public relations roles.