SPRING³

Amplify your brand with Spring³

Our digital content framework

Using Spring³, our digital content framework, the Springboard team creates and implements your fully integrated, content-driven digital marketing strategy. By leveraging your owned, earned and paid online media, we deliver a successful digital campaign.

The Spring³ content process outlines the steps we take to build your digital content campaign.

Step One:
Strategy and planning

• Spring³ Think Tank with our strategic leads
• Creation of your personalised Spring³ Blueprint, to include key messaging and detailed communications plan

Step Two:
Activation

• Execution of Spring³ – elements can include:
  • Content creation (videos, blog posts, imagery, infographics etc.)
  • Website content optimisation
  • Social media activation
  • Email marketing
  • Influencer marketing
  • Digital advertising
  • Native advertising
  • Online PR
  • SEO

Step Three:
Evaluation

• Delivery of Spring³ Debriefing. This is an often forgotten, vital stage of the process.
  • Measurement of the campaign analytics
  • Cross referencing against goals and KPIs
  • Compilation of complete report of outcomes

To find out how Spring³ can revolutionise your business’s online presence, contact info@springboardcommunications.ie