ABOUT US
Springboard Communications is an award-winning integrated communications agency.
As strategic advisors, we work closely with our clients, to ensure their reputations are maintained, protected and enhanced. We are driven by being the best and working with the best.
Strategy is at the core of everything we do – and it’s where we always start. We spend time understanding you – who you are, what you do and the results you need.
OUR SPRINGBOARD COMMUNICATIONS TEAM
We love what we do. We know everyone says that, but we truly do. Doing a good job and seeing our client’s success is what gets us out of bed in the morning. That’s why Susie founded Springboard and built a team based on our values: To be the best, To challenge, Together.
Our agile team is made up of strategists, digital natives, creatives and writers. We are naturally curious, and truly believe knowledge is power and planning is key.
Susie Horgan
With over 20 years’ experience in marketing and public relations, Susie is Managing Director at Springboard Communications. She has been the strategic lead on award-winning campaigns, including the Waterford Greenway, which won Best Public Sector Campaign at the PRII’s 2018 Awards for Excellence in PR. Susie was awarded Cork Businesswoman of the Year in 2017 and Business All Star Thought Leader in PR in 2018.
Susie is a Non-Executive Director of Cork Chamber of Commerce, Fota Wildlife Park and previously a Non-Executive Director of the UCC Academy (a subsidiary of UCC).
Something you didn’t know about Susie – she is a champion showjumper
Sandy Boundy
Over 23 years’ experience working in blue chip FMCG multinational organisations, Sandy has worked on domestic and global brands in a career encompassing marketing management, innovation, product development and strategic planning.
She has worked in Corporate Affairs, leading corporate communications and creating award-winning internal communications strategy and campaigns. In addition she was responsible for embedding sustainability with all key internal and external stakeholders. She also lectured part-time in Munster Technological University, was a founding member of the Institute of Internal Communication, Ireland and is currently an active member of the Purpose Disruptors Ireland PR Community.
Cathy Riordan
Cathy Riordan is Director of Client Services with Springboard. She is a communications consultant with more than 20 years’ experience – specialising in strategic communication, media and stakeholder engagement and issues management across corporate, B2B and technology clients. Before joining Springboard, Cathy managed a small communications consultancy working with a global client portfolio, following 10 years with two Dublin based agencies, as Associate Director.
Cathy was awarded the IMI professional diploma in management in 2021 and is currently undertaking a certificate in change leadership with TUS. She holds a Masters in Women’s Studies and BA Hons from UCD.
Something you don’t know about Cathy – She moved from Dublin to Cork 12 years ago and hasn’t looked back since.
Maria Tracey
Maria is Client Director with Springboard. She specialises in the creation and execution of strategic communications, maximising her clients’ brands and achieving measurable marketing results. She has over 10 years’ experience working in Irish media, and brings her passion for creating engaging content to her role at Springboard.
Something you didn’t know about Maria – she has run ten marathons
Ciara Flaherty
Ciara Flaherty is Client Director with Springboard Communications. A former journalist, she devises and manages strategic external and internal communications campaigns for a range of clients across sectors, including technology, life sciences, financial services and healthcare.
With an MA in Media and Communications and an undergraduate degree in Law from University College Cork, she is a full-member of the Public Relations Institute of Ireland and the Institute of Internal Communication.
Something you didn’t know about Ciara – she has a Black Belt in Tae Kwon Do
Camila Stefanelli
Camila is the Office Manager at Springboard. Having completed her degree in Journalism, Camila worked as a multimedia journalist in PR agencies before deciding to relocate to Ireland. Now with Springboard, Camila deals with all administrative tasks, coordinating office activities and operations, ensuring seamless efficiency across the business.
Something you didn’t know about Camila – Camila comes from Brazil and has only Italian descent.
Patrick O'Grady
Patrick is a Senior Account Executive at Springboard, working on communications activity for clients across a range of industries. With a Bachelor of Business in Marketing and an MA in Public Relations with New Media, both from Munster Technological University, Patrick has an undeniable passion for brand storytelling.
Something you didn’t know about Patrick – He has climbed Carrauntoohil nine times, a true Kerry native.
Aoiffe Llewellyn
Aoiffe is a Client Manager at Springboard, working on integrated communications campaigns for clients across a range of sectors. Aoiffe has an MA in Public Relations with New Media from Cork Institute of Technology and a Bachelor of Commerce Degree from University College Cork. During her time in UCC, Aoiffe was a member of the Commerce Society. In 2018, she was the Conference Director of the 36thAnnual Commerce Conference.
Something you didn’t know about Aoiffe – The only poem she has ever written was published.
Rachel Lysaght
Rachel is an Account Executive at Springboard, working on a range of communications campaigns for clients across multiple industries. With a Bachelor’s degree in Journalism, and a Master’s in PR with New Media, Rachel has an undeniable pull towards media relations, graphic design and brand storytelling.
Something you didn’t know about Rachel is – If she hadn’t taken up Journalism, her next choice would’ve been to become a Criminologist.
