ABOUT US
Springboard Communications is an award-winning integrated communications agency.
As strategic advisors, we work closely with our clients, to ensure their reputations are maintained, protected and enhanced. We are driven by being the best and working with the best.
Strategy is at the core of everything we do – and it’s where we always start. We spend time understanding you – who you are, what you do and the results you need.
OUR SPRINGBOARD COMMUNICATIONS TEAM
We love what we do. We know everyone says that, but we truly do. Doing a good job and seeing our client’s success is what gets us out of bed in the morning. That’s why Susie founded Springboard and built a team based on our values: To be the best, To challenge, Together.
Our agile team is made up of strategists, digital natives, creatives and writers. We are naturally curious, and truly believe knowledge is power and planning is key.
Susie Horgan
With over 20 years’ experience in marketing and public relations, Susie is Managing Director at Springboard Communications. She has been the strategic lead on award-winning campaigns, including the Waterford Greenway, which won Best Public Sector Campaign at the PRII’s 2018 Awards for Excellence in PR. Susie was awarded Cork Businesswoman of the Year in 2017 and Business All Star Thought Leader in PR in 2018.
Susie is a Non-Executive Director of Cork Chamber of Commerce, Fota Wildlife Park and previously a Non-Executive Director of the UCC Academy (a subsidiary of UCC).
Something you didn’t know about Susie – she is a champion showjumper
Sandy Boundy
Over 23 years’ experience working in blue chip FMCG multinational organisations, Sandy has worked on domestic and global brands in a career encompassing marketing management, innovation, product development and strategic planning.
She has worked in Corporate Affairs, leading corporate communications and creating award-winning internal communications strategy and campaigns. In addition she was responsible for embedding sustainability with all key internal and external stakeholders. She also lectured part-time in Munster Technological University, was a founding member of the Institute of Internal Communication, Ireland and is currently an active member of the Purpose Disruptors Ireland PR Community.
Cathy Riordan
Cathy Riordan is Senior Client Director with Springboard. She is a communications consultant with more than 20 years’ experience – specialising in strategic communication, media and stakeholder engagement and issues management across corporate, B2B and technology clients. Before joining Springboard, Cathy managed a small communications consultancy working with a global client portfolio, following 10 years with two Dublin based agencies, as Associate Director.
Cathy was awarded the IMI professional diploma in management in 2021 and is currently undertaking a certificate in change leadership with TUS. She holds a Masters in Women’s Studies and BA Hons from UCD.
Something you don’t know about Cathy – She moved from Dublin to Cork 12 years ago and hasn’t looked back since.
Ciara Flaherty
Ciara Flaherty is Client Director with Springboard Communications. A former journalist, she devises and manages strategic external and internal communications campaigns for a range of clients across sectors, including technology, life sciences, financial services and healthcare.
With an MA in Media and Communications and an undergraduate degree in Law from University College Cork, she is a full-member of the Public Relations Institute of Ireland and the Institute of Internal Communication.
Something you didn’t know about Ciara – she has a Black Belt in Tae Kwon Do
Maria Tracey
Maria is Client Director with Springboard. She specialises in the creation and execution of strategic communications, maximising her clients’ brands and achieving measurable marketing results. She has over 10 years’ experience working in Irish media, and brings her passion for creating engaging content to her role at Springboard.
Something you didn’t know about Maria – she has run ten marathons
Cathal O’Carroll
With nearly a decade of communications experience, Cathal is a Senior Client Manager at Springboard.
He spent seven years in Australia holding both in-house and agency roles. His most recent position was with the telecommunications company Telstra, where he was a Senior Corporate Relations Advisor.
Previous to that, Cathal was a Senior Account Manager at Herd MSL, where he helped devise communications strategies for global brands such as Meta, Salesforce and Schneider Electric.
A native of Kerry, Cathal started his career in the Road Safety Authority as a PR and Digital Media Executive. He holds a Master’s degree in International Public Relations and Global Communications Management from Cardiff University.
Something you didn’t know about Cathal — He is a dual citizen, becoming an Australian citizen in 2022
Aoiffe Llewellyn
Aoiffe is a Client Manager at Springboard, working on integrated communications campaigns for clients across a range of sectors. Aoiffe has an MA in Public Relations with New Media from Cork Institute of Technology and a Bachelor of Commerce Degree from University College Cork. During her time in UCC, Aoiffe was a member of the Commerce Society. In 2018, she was the Conference Director of the 36thAnnual Commerce Conference.
Something you didn’t know about Aoiffe – The only poem she has ever written was published.
Camila Stefanelli
Camila is the Office Manager at Springboard. Having completed her degree in Journalism, Camila worked as a multimedia journalist in PR agencies before deciding to relocate to Ireland. Now with Springboard, Camila deals with all administrative tasks, coordinating office activities and operations, ensuring seamless efficiency across the business.
Something you didn’t know about Camila – Camila comes from Brazil and has only Italian descent.
Lisa Kerr
Lisa is a Senior Client Executive with Springboard Communications, specialising in communications and digital activities for clients spanning various industries. She holds a Bachelor of Science in Music, Media and Performance Technology and boasts project management experience across the TV, animation, and influencer marketing sectors.
Something you didn’t know about Lisa – She contributed to an animated series where a former US president and his wife served as Executive Producers.
Deirdre Fitzgerald
Deirdre is a senior client executive at Springboard with a wealth of experience encompassing proactive media relations, analysis, content creation, production, event management, and social media management. She holds a Bachelor of Business in Marketing from UL and an MA in Public Relations and New Media from MTU.
Something you didn’t know about Deirdre – she loves all kinds of music, from rock to jazz to techno to Disney to IL Divo. You name it, she’ll listen to it.
Anthony Malone
Anthony is a Client Executive at Springboard, focusing on communications activities for a diverse client portfolio. He holds an MA in Public Relations with New Media and a BA in Creative Digital Media from MTU. Anthony is dedicated to delivering tangible results for clients, across both external and internal communications platforms.
Something you didn’t know about Anthony – he collects CDs and Vinyls
