Brexit is complex. There’s no denying that. It is here and it’s evolving. It’s something we, as Irish have been forced to engage with. We didn’t have a vote in the referendum but we certainly have a role in the consequences.

In the world of public relations, the opportunities and challenges that lie ahead in the new Brexit world are vast. There is uncertainty all round, whether it’s a company in Ireland looking to enter new markets, an Irish company operating abroad, or a company wishing to enter Ireland.

However, one thing that can be controlled is planning. Companies must devise a communications strategy to ensure they achieve the best results possible, especially when looking to get a foothold in new markets.

This week, our MD, Susie Horgan wrote an article for Irish Tech News with her top five tips on how to do this.

You can read these tips in the full article here.

You can also follow @Springboard_PR on Twitter for our weekly #TuesdayPRTIP or go to our Insights section at www.springboardcommunications.ie

Post by Susie Horgan

Susie founded Springboard in 2011, and has developed the business into a leading, director-led communications agency. She has worked for over 20 years in senior marketing and public relations roles.