You often hear people say that a good product will sell itself. So you may wonder whether there is value in hiring a PR & Marketing agency. In reality, it is impossible for clients and consumers to spread the word if they have never heard of your product or brand. PR ensures that your target audience hears the messages you need them to hear. PR will create a meaningful dialogue between you and your key audience.

PR can make great leaders

A PR agency can help you to identify the strengths of key people in your organization and help them to become thought leaders in your industry. We can then craft guest blogs and articles for these thought-leaders, for key trade and news publications. We help build their individual profile to ensure they raise the profile of your company, and build trust and credibility in your brand.

We create key messages

In a world of noise, companies struggle with telling the story of their brand. Messages can get confused and lack a consistent narrative. Key messages are particularly important to highlight the functions of products and tell people what you do. We work with you to create key messages that tell the story of your brand, and use this to build a coherent narrative for every press release, speaking opportunity and all marketing collateral.

We craft good stories

It can be hard to identify what the media will like. At Springboard PR, we assign you a team of experts, who works with you to extract and share good news stories. We tell stories the way people want to hear them, and we know just the right pitch for the right journalist. We’ll also supply you with a media report following our outreach. These metrics and analytics are important for stakeholders and investors.

We drive engagement

It’s all about inbound marketing these days. We can develop your strategy to maximize on opportunities. We work to drive visitors to your page through innovative use of traditional and new media. We don’t just get people talking about your product, we strive to develop leads and we can advise on all aspects of digital marketing including, social media, analytics, SEO and PPC.

We tap into trends.

We know everything about you, but we also know your industry. We keep abreast of all the news to make sure we identify any opportunities to raise your profile, such as speaking opportunities, feature pieces, events and more.

We know your product is great and we want to make sure everyone knows it too, but PR agencies can do a lot more than manage product launches.  Engagement with a PR agency works to build profiles and brands, and ensures you become leaders in your industry.

Post by Susie Horgan

Susie founded Springboard in 2011, and has developed the business into a leading, director-led communications agency. She has worked for over 20 years in senior marketing and public relations roles.