Recent studies indicate that 95% of millennials consider themselves loyal to their favourite brands. Making the effort to engage with and attract millennials to their business has become a key focus of many brands.

Here’s Springboard’s 3 tips for marketing to millennials.

Know where to reach them 

Knowing where your audience is and how to reach them is a vital part of any marketing strategy. Millennials have grown up using smartphones, iPads and laptops on a daily basis. This means that the way in which they access and consume information has changed. Many millennials now rely heavily on social media as a trusted source of information. As of January, 2018 there are 2.8 billion active social media users worldwide, the most popular social media platforms among millennials being Facebook, Instagram and Snapchat.

Use authentic and engaging content

A mere 1% of millennials claim to be influenced by traditional advertising. In a digital world where no stone remains unturned it is more important than ever for brands to be authentic, Contrived and “trying-too-hard” content is often ridiculed by the media savvy masses. 62% of millennials insist that they are more likely to be loyal to brands which have a social media presence, but this only applies where they feel that the content provided through social media is relevant, informative and personal.

Choose the correct platforms

As of 2018, 75% of all internet usage will be through mobile devices. With 98% of the 18 – 24 year old demographic claiming ownership of at least one mobile device, if you do not already have a digital strategy, you should consider one. Whether you are selling a product, or whether you would like to run a recruitment campaign, digital should form part of your integrated marketing strategy.

Sources: www.nielsen.com,  www.hubspot.com www.socialmediatoday.com

Post by Susie Horgan

Susie founded Springboard in 2011, and has developed the business into a leading, director-led communications agency. She has worked for over 20 years in senior marketing and public relations roles.