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The Internal Communications in Ireland Report 2024 is the only national survey of the internal communications sector in Ireland.

This report is a snapshot of the sector in 2024, with insights and data on how your organisation can enhance and protect its reputation, deliver business strategy and ensure a strong, connected workforce. Get in touch to find out how our Internal Wire team can take your organisation to the next level.

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“Internal communicators are focusing on key trends like the growing importance of people leaders, sustainability communications, digital workplaces and AI, and hyper-personalised content. However, barriers to success remain whether that is translating complex topics or ensuring the appropriate policies and guidelines are in place.

In 2024, the glaring trend is the importance of people leaders and their role in cascading information and engaging employees. Where do you begin? In our report, we explore the first steps to empowering people leaders in your organisation.”

Sandy Boundy, Director of Strategy and Insights

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Get in touch
Sarah Horgan, Springboard Communications
Director, Media & Crisis, Dublin Lead

Sarah Horgan

Sarah is an accomplished corporate affairs leader with over 15 years of diverse experience in strategic communications, media relations, reputation management and employee engagement. Sarah has worked in communications agencies in Dublin and London and as Head of Corporate Affairs in Vodafone and Head of External Communications in Aer Lingus.

Sarah has proven success in creating and executing local and global communications, marketing, content and public affairs campaigns for leading brands, organisations, and charities.

Sarah holds a BSc in Government and Public Policy from UCC, a MSc in International Politics from Bristol University and most recently completed a Diploma in Sustainable Business from Glasgow Caledonian University.

Something you didn’t know about Sarah – she is sea swimmer and has braved the Liffey Swim 4 times!

Email: sarah@springboardcommunications.ie

Phone: +353 87 6658942

Sandy Boundy
Director of Strategy and Insight

Sandy Boundy

Sandy Boundy is Director of Strategy and Insight at Springboard.
Over 23 years’ experience working in blue chip FMCG multinational organisations, Sandy has worked on domestic and global brands in a career encompassing marketing management, innovation, product development and strategic planning.
She has worked in Corporate Affairs, leading corporate communications and creating award-winning internal communications strategy and campaigns. In addition, she was responsible for embedding sustainability with all key internal and external stakeholders. She also lectured part-time in Munster Technological University, was a founding member of the Institute of Internal Communication, Ireland and is currently an active member of the Purpose Disruptors Ireland PR Community.
Something you didn’t know about Sandy – she received an award from An Taoiseach for coming 1st in her Diploma in Business Studies in UCD

Email: sandy@springboardcommunications.ie

Phone: +353 86 810 6234