Enhancing Team Engagement - Laya Healthcare
Strategic internal communications campaign to launch Pulse+
Partnered with laya healthcare to enhance team engagement and empowered internal communication (IC) with the launch of Pulse+, a bespoke IC platform.
Objectives
- Build a culture where employees were inspired to actively contribute to the company’s mission and vision.
- Recognise and reward employee contributions, driving alignment with strategic goals while building a sense of belonging.
- Create relevant, inspiring content that would encourage long-term participation and engagement.
A comprehensive IC plan and content:
- Workshops to align messaging with laya’s values, culture, and tone of voice.
- ‘Welcome to Pulse+’ video featuring Director of HR and Team Development, and one-minute Q&A videos showcasing team members across departments to humanise the platform.
- User-friendly Pulse+ Playbook to ensure a seamless user experience.
- On-the-ground promotional materials, including signage and desk drops, to make the Pulse+ launch a memorable milestone for employees.
“Launching Pulse+ was a major milestone for us. I want to thank Springboard for your support and hard work, all of which helped make our launch today so memorable and great. Thank you – we’ve really enjoyed and been impressed by the work of all the Springboard team on this.“
Aideen McGrath, PR and Communications Manager, Laya Healthcare
The results exceeded expectations:
93%
employee engagement on day one
98%
employees accessed the platform within the first month
83%
daily active users
