Revolutionising Employee Engagement with Workvivo.
Strategic communications campaign to position Workvivo as a global disruptor in employee engagement and internal communications.
Workvivo was launched as the first platform to combine employee engagement and internal communications.
We were engaged to:
- Advise on the overall communications strategy.
- Develop and activate a PR campaign to amplify the launch to a global audience.
- Collaborate closely with Enterprise Ireland, a key supporter, to ensure alignment and engagement throughout the process.
To position Workvivo as an Irish disruptor with global ambition, we delivered:
- Strategic comprehensive communications plan, including key messaging, a brand narrative, and recommendations to maximise reach on Workvivo’s owned, earned, and paid channels.
- Targeted media outreach incorporating Workvivo’s core messaging, featuring a quote from Enterprise Ireland, to engage tech and business audiences.
The Outcome
Tier 1 media coverage that elevated Workvivo’s profile and showcased the technology to their key business audience.
Notable reputation uplift for company and its leaders through interview and thought leadership placement in target media outlets.
Launching a new product or service and need to build brand awareness?
We’ve helped innovative companies like Workvivo make a global impact from day one. Contact us today to discuss a communications strategy tailored to your goals.
Reach out at info@springboardcommunications.ie.
