Rethink Ireland — Driving Positive Social Change Nationwide
Rethink Ireland works to make Ireland a more just, equal, and sustainable place to live, empowering the most marginalised communities through strategic partnerships with impactful social innovations. Springboard Communications delivers a bespoke communications programme designed to amplify Rethink Ireland’s mission, engage stakeholders, and demonstrate the measurable impact of its work.
Objectives
Rethink Ireland set out to:
- Increase awareness of its venture philanthropy model and brand impact nationwide.
- Elevate the profile of its funds through consistent, targeted media relations.
- Effectively manage communications with a complex stakeholder base.
- Tell the stories of Ireland’s most vulnerable communities with care, accuracy, and respect.
Our Approach
Springboard Communications implemented a year-round media strategy to support fund launches, awardee recognition, and major milestones. Our approach included:
Custom campaigns for each fund, ensuring audience relevance and timing.
11 high-impact fund announcements pitched to national, regional, and sector-specific media.
Leveraging the €100M milestone to position Rethink Ireland as a driver of social change.
Strategic alignment with Rethink Ireland’s PR calendar to maximise momentum.
Sensitive, human-focused storytelling that upheld dignity while amplifying voices.
“When it comes to telling the stories of Ireland’s most vulnerable communities, I trust the team at Springboard to handle these moments with the same care and respect that we would ourselves. We love working with Springboard Communications and now being able to say that we work with a B Corp-certified agency is an added bonus.”
Tanja Buwalda, Business Development Director, Rethink Ireland
The Outcomes
22.99 million total media reach in 2024 (up 318% YoY)
148 secured media placements
The storytelling approach humanised data — with features spotlighting awardees who, in 2024 alone, supported 178,800+ people.
Client Impact
The 2024 communications programme translated Rethink Ireland’s mission into measurable visibility, credibility, and reach that supported funding, partnerships, and public engagement. Together, Rethink Ireland and Springboard Communications are strengthening public understanding of social innovation and building momentum toward a more just, equal, and sustainable Ireland.
