Launching Funds with SE Systems
Targeted media campaign to launch SE Systems’ Community Fund across Ireland.
Springboard Communications partnered with SE Systems, a leading national provider of energy solutions, to elevate its annual Community Fund, a programme that enables non-profits, charities and voluntary organisations to secure funding for projects that improve energy efficiency and reduce carbon emissions. Through a targeted communications strategy, we aimed to amplify the Fund’s reach to a national audience, position SE Systems as a driver of community-led climate action and highlight the impact of previous Fund recipients. Our work focused on engaging local communities, amplifying success stories, and ensuring the Fund was recognised as a key national initiative.
Objective
Our overall objective was to expand the reach of the Fund nationally to gain 50+ applications across 20+ counties, while securing positive media coverage across trade, regional and national media to position the Fund as a nationwide effort supporting community-led change.
“Springboard Communications’ strategic approach and tailored media outreach helped us reposition the Community Fund as a national initiative and far exceed our application targets. The results spoke for themselves – positive coverage, exceptional reach, and meaningful engagement across Ireland.”
Caitriona Courtney, Community Solutions Manager, SE Systems
The Outcomes
SE Systems Community Fund is now established as a recognised national initiative through:
Media Coverage: 31 pieces across regional, trade and national titles, reaching 581,195 people across the country.
Fund Applications: SE Systems achieved 435 applications, more than doubling the initial target.
Geographic Spread: SE Systems received applications from every county in the Republic of Ireland, surpassing the original aim of 20 counties.
