TELUS Digital: Integrated Campaign Targeting Students
Strategic, research-driven storytelling and targeted activations delivered awareness and impact for TELUS Digital.
TELUS Digital Ireland partnered with Springboard Communications to reach students and strengthen their employer brand as “A Place to Grow”. Springboard identified the sponsorship of Munster Technological University’s LGBTQ+ Society during MTU Flag Week 2025 as a great fit for TEUS Digital’s goals. A campaign was designed to amplify the sponsorship’s visibility, showcase TELUS Digital as an inclusive, lifestyle-first employer, and connect meaningfully with students, graduates and future talent.
Objective
TELUS Digital set out to:
- Amplify the impact of its sponsorship with MTU’s LGBTQ+ Society.
- Increase brand visibility among students and recent graduates in Cork.
- Embed its “A Place to Grow” employee brand positioning in the Irish market.
Our Approach
Springboard Communications developed an integrated campaign combining on-campus activations, media relations, and out-of-home visibility:
News Hook: Commissioned a national third level student survey to create a data-driven news hook on their workplace diversity and inclusion preferences.
Media Relations: Managed targeted media outreach, crafted narratives linking the sponsorship to TELUS’ CSR and employer and brand strategy.
On-Campus Engagement: Coordinated branded assets event photography, and stakeholder presence at MTU Flag Week’s flagship events.
Out-of-Home Advertising: Rolled out a two-week campaign across high-traffic student and commuter routes, includes bus supersides billboards, and digital pods.
“Working with Springboard allowed us to bring our “A Place to Grow” employer brand to life in a way that was both authentic and impactful. Their strategic approach, from the student survey to the on-campus activation, helped us connect with students and graduates in a meaningful way. The partnership not only amplified our sponsorship of MTU’s LGBTQ+ Society, but also reinforced TELUS Digital’s position as an inclusive and value-driven employer.”
Matthew Corbett, Senior Communications Manager, TELUS Digital
The Outcomes
Media Coverage: Strengthened TELUS Digital’s positive perception among students, graduates, and MTU leadership through the integrated campaign and significant earned media results:
59 media pieces across national, regional, and trade publications.
8,931,543 total reach.
€102,367 AVE with a €1,10 CPM
Employer Brand: Embedded “A Place to Grow” messaging in the Irish employer landscape.
Direct feedback from MTU: “One of the best campaigns we have worked on with a large corporate – it drove a lot of awareness that we are an inclusive third level institution.”
