Building Brand Awareness - Xeinadin
Strategic communications to support Xeinadin’s expansion in Ireland.
We are Xeinadin’s strategic communications partner in Ireland. Xeinadin is one of the fastest-growing accountancy groups in the UK and Ireland, with over 2,000 employees and trusted by 80,000 SME clients. In early 2024, they announced they would be rebranding all nine practices they acquired since the company was formed in 2019 under the Xeinadin brand.
We developed a strategy and plan of activities to raise the brand profile through an integrated communications campaign and launch event. We leveraged a mix of channels, including media and digital, to communicate the rebrand across Ireland and highlight their plan for growth and investment in Ireland. We profiled Xeinadin executives and developed thought leadership for key business titles.
“It has been a pleasure working with Springboard to bring our brand to life in Ireland. They left no stone unturned in delivering a successful communications campaign to support our business objectives and have played a pivotal role in growing awareness of Xeinadin in Ireland.
Their strategic counsel, professionalism and diligence has been impressive, delivering top tier media coverage and high-quality digital assets for our brand. I would have no hesitation in recommending their communications offerings to other businesses”
Alexander Deakin-Mckay, Marketing Director at Xeinadin
The Outcome
Xeinadin has grown its brand awareness in Ireland and its position as a business advisor for SMEs, while also developing relationships with key stakeholders.
