It’s that time of year again. Engineers Week is back with a jam-packed week-long programme of events that take place nationwide from March 4th to March 10th. The aim of the week is to generate positive awareness of the engineering profession among young people. If you are taking part in organising or sponsoring an event this year, make sure you maximise on potential publicity. We have put together five ways you can develop brand awareness and create a buzz about your involvement in Engineers Week.

1. Media Relations

Draft a clear plan that will let people know you are sponsoring or organising the event. When our clients are hosting an event, we work with them to create a press release, which we issue to media. We take great care to ensure that this good news release is delivered to all relevant journalists as well as industry organisations and trade publications.

If you want to learn more about how PR can help your business click here:

How PR can help your business succeed

2. Thought Leadership

There are many definitions of a thought-leader. At Springboard, we define it as an organisation or individual who is recognised by their peers as an authority in a specific field. If your business is hosting an event for Engineers Week, this may be an opportunity for you to put your best thought leaders forward. At Springboard we create pitches for our clients’ thought leaders to secure guest blogs, and guest articles in trade press and media on current topics. These articles are a fantastic way to tie your event into your key messages and streamline this CSR initiative as part of your brand narrative.

3. Promote your brand

If you are providing event collateral, it must be aligned with your objectives and target audience. All logos provided to event organisers or printers should be high resolution.

4. Blogging

Make sure you produce a blog or a news piece for your website to let people know you are sponsoring or hosting the event. You can push this out across social media. Try to capture images from the event and make good use of the collateral and information provided to you, available on the website here.

5. Social media posting

Posting regularly from social media accounts is vital. You should create a social media calendar for the week, to include pre, during and post event posts.  You can post behind-the-scenes photos, updates live from the event or even photos of your staff or colleagues who may be attending. If suitable, you can consider doing a Facebook Live video from the event location. Ensure you create lists of key influencers, organisers, and speakers attending at the event and monitor and engage in their conversations.

This year’s event hashtag is : #engweek17

Facebook: @EngineersIreland

Twitter: @EngineerIreland

Learn more about creating a content calendar here:

5 Steps to creating a social media calendar

Follow @Springboard_PR on Twitter or follow us on Facebook to keep up to date with our weekly #TuesdayPRTip

Post by Susie Horgan

Susie founded Springboard in 2011, and has developed the business into a leading, director-led communications agency. She has worked for over 20 years in senior marketing and public relations roles.