We were delighted to be asked to provide marketing and communications advice to the towns of Killaloe and Ballina for the hugely popular television series Local Heroes, which aired on RTE on November 3rd.

In an effort to boost tourism, a local group of business people and volunteers came up with the idea to organise ‘love weekends’ aimed at attracting couples to the towns with discounts and offers.

But with the clock ticking, RTE drafted in the expertise of Susie Horgan, director of Springboard PR & Marketing to distil her advice and recommendations.

Susie felt that while their product was good, their ability to promote was letting them down and they needed a unique event to spark interest in the weekends.

Click HERE to see how the local heroes of Killaloe and Ballina got on. Susie Horgan features 10 minutes into the show.

Post by Susie Horgan

Susie founded Springboard in 2011, and has developed the business into a leading, director-led communications agency. She has worked for over 20 years in senior marketing and public relations roles.