Target Audience

Make sure you know who that audience is and what platforms they are using. There is no point wasting time and energy on fuelling 5 social media platforms when your target audience primarily use LinkedIn for example. Once you have defined your audience and platform, start to build content that is  tailored to your target audience. Make sure to utilise your key messages in all conversations to drive a consistent and clear narrative about your brand across your chosen social media.

Goals

You can’t implement an amazing content marketing strategy if you don’t know what you are trying to achieve. Be clear about the goals and communicate them to all members of your team .  In this way, you can work together to create a strategic marketing plan that will deliver results. And remember a long list is no good, you must prioritise!

Tactics

A variety of digital tactics will be required to reach your target audiences and meet your business goals. We utilise the digital marketing trifecta to envision this range that can be employed across paid, owned and earned media. identifies A good mix of the below are vital for your marketing strategy.

Measurement 

Evaluation of your outcomes and ROI is very important. Seeing the successes (and failures!) of different kinds of content can help you to tweak your strategy and make the most impact with your target audience going forward

Post by Susie Horgan

Susie founded Springboard in 2011, and has developed the business into a leading, director-led communications agency. She has worked for over 20 years in senior marketing and public relations roles.