South African safari has topped the bucket list of holiday experiences for Irish people, according to a national RED C survey conducted on behalf of leading independent travel specialists, Travel Counsellors.

One in three (30%) hailed a trip to Africa’s southernmost country as something they’d hope to accomplish during their lifetime. It was closely followed by whale watching in Alaska (28%) and Carnival in Rio de Janeiro (27%).

The nationally representative survey of over 1,000 adults found that age was a factor when it came to bucket lists, with those aged between 18-24 choosing scuba diving or snorkelling at the Great Barrier Reef as their top choice. In total, 33% of Irish millennials would pick the Australian gem, while just 7% of those aged over 65 would choose the same option. Instead, one in three of that age demographic said the epic celebration of Carnival in Brazil’s Rio de Janeiro would be their ultimate experience.

Speaking on the survey results, General Manager at Travel Counsellors Ireland, Cathy Burke said: “It’s great to see the vast interest Irish people of all ages still have in travel and that their sense of adventure is still strong. Having a bucket list is like setting yourself a personal goal to live your life to the fullest. Everyone should have one.

“Travel is one of the best activities a person can do to expose themselves to new cultures, broaden the mind and experience some of the wonders of the world. Whether it’s adventure you crave or something more cultural, Travel Counsellors will tailor a bespoke holiday to suit you and your needs.”

Travel Counsellors is an award-winning independent travel company whose global network of travel professionals deliver bespoke travel experiences to both the leisure and corporate markets. With 75 highly motivated Travel Counsellors in Ireland, as well as more than 1,700 across the globe, its business model is built on relationship building, repeat bookings and trusted referrals. For more on Travel Counsellors see

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