The Tesco for Schools & Clubs scheme was brought about to engage the local community. It encouraged all schools and clubs in Ireland to get involved and redeem vouchers from Tesco for equipment and necessary items such as laptops and goal posts.
Springboard developed an integrated online and offline PR campaign for the launch of the Tesco for Schools and Clubs initiative.
Springboard directed the communications/media programme of the national launch of Tesco for Schools and Clubs. This launch campaign also included the management of a number of regional launches for the programmes in Cork, Galway, Laois, Wexford and Meath. Springboard secured coverage in both national and regional publications and delivered an extremely successful Facebook campaign.
- Springboard secured broad coverage in local and regional papers.
- Springboard secured national coverage for the Irish launch.
- The Facebook page received over 5,000 likes on Facebook in just three months.
Kenny Jacobs, Marketing Director, Tesco Ireland said: “Susie brought lots of ideas, and through the line thinking and we achieved a solid PR launch and an innovative campaign that centred on social media.”