AI-driven search is redefining how people find and trust information.

With AI shaping the majority of online queries, organisations must ensure they show up accurately and meaningfully in these systems. This requires moving beyond traditional SEO. It calls for a deeper understanding of the stories, signals and credibility that influence AI-generated responses.

At Springboard Communications, we’ve been supporting clients to navigate this shift with confidence. In a new video from a recent talk, our MD, Susie Horgan, breaks down what GEO means for brand reputation, discoverability and forward-looking communications strategy.