If you are expanding globally, you need to ensure your marketing strategy includes a strong digital content campaign. At Springboard Communications, we work with many companies expanding into new markets, helping them to effectively grow their business.

This can be achieved through:

Earned Media 

You can gain strong earned media through trade publications, and national and local media – both online and offline. This also has the duel benefit of establishing you as a thought leader in your field. Examples of earned media include:

• Guest articles and blogs
• Features
• Profiles
• Podcast interviews

Earned media can also translate on social media, with a re-share of a blog post by a Facebook fan or a re-tweet of a guest article.

Owned media

This is the content your organisation produces. Ensure all your digital platforms are up-to-date, and delivering fresh content, such as blogs, infographics, and articles, relevant to your audiences. Always remember that when you enter a new market, digital is your shop front. Ensure that you utilise it to its maximum potential.

Digital Spend

Digital marketing can produce results and drive your business forward. Google AdWords, Facebook, Instagram and LinkedIn, are great cost-effective opportunities to build sales, grow your brand and increase engagement. Also consider native advertising, as backlinks are a key element of a successful SEO campaign.

Monitor KPIs

Always review KPIs as measurement is so important. Consider whether your social profiles are growing in the new country, whether your demographic is broadening, and whether Google Analytics is showing an increase in visitors from your target region.

Find out more about our services or get in touch today at info@springboardcommunications.ie.

Post by Susie Horgan

Susie founded Springboard in 2011, and has developed the business into a leading, director-led communications agency. She has worked for over 20 years in senior marketing and public relations roles.