What is PR and why do you need it? At Springboard, we think of PR as managing your reputation and what others think of your company. When you hire a PR agency, you are hiring someone who can effectively drive that conversation. Many people think of PR as ‘managing stakeholder relationships’, but what does that actually mean and how does it translate into tangible benefits for your organisation? Below we touch on some of the top benefits PR can have for your organisation.


  1. Reputation and credibility

Whether that means building up your company’s credibility from scratch, or protecting its longstanding positive reputation. PR is fundamental to channelling a positive conversation about your brand and company through trusted channels, media and networks.


  1. Improve business outcomes and generate leads

A PR company can manage ongoing media relations to ensure that your company is visible in key media that reaches your target audience. Springboard can also integrate media relations with Spring3, our digital marketing framework, to develop strategic content which will work in tandem with media relations and your ongoing initiatives as a lead-gen tool.


  1. Thought Leadership

What makes your employees different, or more talented or skilled than your competitors?

A PR agency can position your company’s team members as thought leaders (experts) in their respective fields. Springboard will achieve this by securing speaking opportunities, comment in key media on trending topics, guest articles, interviews and more


  1. Amplifying your activities

Whether it is a launch, CSR initiative, or other event, Springboard can work with you to ensure that any and all opportunities are utilised to maximise this event, particularly using media relations and social media activation to engage key stakeholders and media.


  1. Attract and retain

Positioning your company positively in the media can play a key role in attracting top talent. Similarly it can boost morale and re-establish a sense of pride in the existing workforce which will improve retention rates. Finally, a clever PR strategy can play a vital role in attracting and securing investors.


Want to know more? To find out how Springboard can amplify your brand, contact us today at or call 021 496 9000

Post by
Susie founded Springboard in 2011, and has developed the business into a leading, director-led communications agency. She has worked for over 20 years in senior marketing and public relations roles.

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