The online world is filled with bloggers and influencers. Arguably some of the most popular are based in the lifestyle and fashion categories. However, blogging is not just for the fashion focused and many businesses don’t realise how important they can be for their website. Blogging is an invaluable part of an inbound marketing strategy, as it provides you with high-quality content, integral to generating new leads and improving visibility. Here are four benefits of a business blog for your brand.

1. It helps to drive traffic to your website

Blogging is an essential inbound marketing tool, as valuable content attracts potential clients. You can effectively target your key audience with the right kind of content, which will then drive traffic directly to your website. Each new blog you create, means a new page is indexed on a search engine for your website. This will improve your visibility and increase traffic to your site.

Read our 5 tips for writing amazing blog posts here.

2. It provides you with social media content.

Maintaining a weekly posting schedule on social media is vital to ensure your brand is visible to your key audience. Compiling content for your accounts can be tough, but without content, your audience is likely to dwindle and become disenchanted with the brand. Blogging provides you with fresh and up-to-date news and insights for your social media. Your target clients are  likely to share this valuable information on different platforms. This reinforces your brand’s key messages and allows you to increase your audience reach.

3. It establishes you as a thought leader in your field

Through a weekly business blog, you can discuss many topics in the form of how-to guides, top tips, industry knowledge, case studies and more. Creating this valuable content helps to position you as a thought leader, and an expert in your industry. It allows the opportunity to build trust and increase your brand’s personality whilst establishing your expertise in a few core areas.

If you would like to kick-start your thought leadership, check out our blog here.

4. It improves your SEO ranking

Google loves fresh content. If a website is continuously delivering new content, this will be rewarded with greater visibility and better ranking on search engines. By creating amd posting regular blogs, you can quickly build a database of content that utilises keywords in your industry. The more blogs you have, the more chances you have to ranking on a search engine.

If you want to discover how an inbound marketing strategy can improve brand awareness and increase leads for your business, email our Springboard PR & Marketing team today at info@springboardcommunications.ie

Post by Susie Horgan

Susie founded Springboard in 2011, and has developed the business into a leading, director-led communications agency. She has worked for over 20 years in senior marketing and public relations roles.