Lennox, Centenary Celebration
Integrated communications campaign to mark 100 years of Lennox
In 2023, Irish laboratory, technological and scientific solution provider Lennox celebrated 100 years in business. Springboard developed a strategic, integrated campaign to mark this milestone and raise the company’s profile with their key audience.
The campaign, 100 Years of Lennox: Delivering the Future Together, was delivered through a six-week campaign and encompassed media relations, digital content creation and event management.
“It has been a pleasure to work with Springboard over the past 5 years. From the outset, they have worked closely with our team to understand our business and our customers. Most notably, their support has been key in helping us celebrate 100 years in business, and prepare us for the next 100 years. Through a mix of media relations, social media marketing, and internal communications, Springboard has lived our values and mission with us to achieve our communications objectives.”
Leslie Brett, CEO of Lennox
The Outcomes
This campaign achieved national coverage, strong employee engagement and delivered content that raised their profile.
Social Media:
- 15% engagement rate
- Ranked 1st place in organic content metrics among competitors
Employee Engagement:
- The internal newsletter open rate was 80%+
