Building Reputation - Ørsted
Strategic communications to increase and enhance Ørsted’s reputation in the Irish market.
Springboard Communications has partnered with Ørsted since 2020, a global leader in renewable energy, to introduce and build the brand in the Irish market and help influence key policy and business stakeholders. We execute strategic proactive and reactive media relations and secure thought leadership opportunities to support Ørsted‘s policy and business goals. We support milestones and partnership announcements and events, alongside media training for their leadership team.
Objective
Our overall objective is to build robust brand awareness and reputation of Ørsted as a leading trusted multi-technology player in the Irish renewable energy sector.
“Since we began working with Springboard Communications, they have worked closely with us to understand our organisation, refine our messaging, and contribute to developing a communications strategy that aligns with our goals. Their professionalism, strategic advice and expertise have played a key role in helping us to achieve Ørsted’s communication objectives.”
Thomas McHugh, Head of Public Affairs and Communication Ireland, Ørsted
The Outcomes
Ørsted are now a known and respected player in the Irish market:
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Successful in two national government energy auctions, securing a path for three+ energy projects.
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Senior execs are leading commentators in Tier 1 media with positive stakeholder feedback.
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Strategic relationship building: Milestone campaigns for New Jersey Governor’s visit to Ireland and Taoiseach Leo Varadkar’s visit to Ørsted HQ.
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Effective community engagement with sustained increase in applications to their Community Fund.
