Our Digital Content Framework
Amplify your brand with Spring3
Our digital content framework
Using Spring3, our digital content framework, the Springboard team creates and implements your fully integrated, content-driven digital marketing strategy. By leveraging your owned, earned and paid online media, we deliver a successful digital campaign.
The Spring3 content process outlines the steps we take to build your digital content campaign.
Strategy and planning
- Spring3 Think Tank with our strategic leads
- Creation of your personalised Spring3 Blueprint, to include key messaging and detailed communications plan
- Execution of Spring3 – elements can include:
- Content creation (videos, blog posts, imagery, infographics etc.)
- Website content optimisation
- Social media activation
- Email marketing
- Influencer marketing
- Digital advertising
- Native advertising
- Online PR
- Delivery of Spring3 Debriefing. This is an often forgotten, vital stage of the process.
- Measurement of the campaign analytics
- Cross referencing against goals and KPIs
- Compilation of complete report of outcomes