On 23 October, Springboard MD, Susie Horgan, presented a live webinar for Iconic Offices. The webinar focused how to conquer content marketing and connect with audiences online in today’s challenging environment.
On the webinar, Susie outlined how brands can ensure the successful planning, development and implementation of content, to maximise engagement and keep your communications authentic and relevant.
Susie emphasised that “every campaign – no matter how big or small – needs a framework.” At Springboard, we use Spring3, our very own framework for successful content generation using Owned, Earned and Paid media.
On the morning, Susie also detailed how carefully creating “evergreen” content is much more valuable than creating endless amounts of brand new content. She also discussed the importance of knowing your audience, creating content your audience craves, analysing performance and recycling existing content.
If you would like some tips on mastering your organisation’s content creation process, take a look at our latest blog here.