Leading Irish communications agency Springboard PR & Marketing and Waterford City & County Council have been shortlisted for a prestigious national PR award for the launch of the WaterfordGreenway. 

The annual Excellence in PR Awards, hosted by the Public Relations Consultants Association (Ireland), the Public Relations Institute of Ireland and Chartered Institute of Public Relations Northern Ireland, recognise excellence in public relations in Ireland.

Springboard PR & Marketing was shortlisted for its work with Waterford City & County Council to promote the Waterford Greenway. You can read more on the PR campaign and its results HERE. The major new amenity and tourist attraction officially opened in March last year and is Ireland’s longest off-road walking and cycling trail. Spanning 46km from Waterford City to Dungarvan, it is also part of Fáilte Ireland’s Ancient East experience.

The 2018 winners of the Excellence in PR Awards will be announced at a Gala Luncheon and Awards Ceremony at the Shelbourne Hotel on Friday, 22 June.

Speaking on the announcement, Springboard PR & Marketing Managing Director and Strategic Lead, Susie Horgan said: “The launch of the Waterford Greenway was a fantastic campaign to work on with WaterfordCity & County Council and it reached a broad national and international audience.

“Since the launch, the amenity has gone from strength to strength and has cemented its position as a leading tourist attraction in Ireland. Being shortlisted is a fantastic acknowledgement of the hard work and creativity on which we pride ourselves.”

Deputy Chief Executive and Director of Economic Development & Planning at Waterford City & County Council, Michael Quinn added: “The PR campaign for the launch of the Waterford Greenway was critical, and we worked with Springboard PR & Marketing to ensure that a strong and impactful campaign was delivered. Its success has ensured that the Greenway is now one of key visitor attractions in Ireland’s Ancient East.”

See the shortlist for the awards HERE.