Seabrook Technology Group is an Irish-owned manufacturing software specialist. The company is at the forefront of Industry 4.0, offering cutting-edge MES and PLM technologies necessary for manufacturers to move into the automated era. In October 2015, Seabrook agreed a new partnership with Siemens Industry Software in Ireland and Britain. The objectives for Springboard’s communications campaign were:
- Managing the public relations for this partnership.
- Obtaining national media coverage.
Springboard worked to position Seabrook Technology Group as a leader in the MedTech industry.
The announcement was made at MedInIreland 2015, Enterprise Ireland’s high profile showcase for medical devices. Springboard issued a media announcement securing national and local coverage of this announcement, effectively highlighting Seabrook’s experience and recent growth.
- Springboard secured extensive National and regional coverage which included the Sunday Business Post, Irish Examiner, Irish Times, Sunday Times and online on Silicon Republic, Industry and Business and BusinessWorld.ie.
- The news was highlighted in industry organisations’ websites such as Enterprise Ireland and Cork Chamber of Commerce.
- Springboard also managed the social media strategy around the announcement, engaging with Enterprise Ireland and Siemens.
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