It’s the age of the visual. If you’re a social-media lover, then you can’t deny the phenomenon that is photographs and imagery. Online mobile photo-sharing service Instagram is even surpassing Twitter with 400 million users, compared to the Twittersphere’s 332 million active users.

Its popularity showcases just how important images are in marketing, as it is well cited that content with relevant images gets 94% more views than content without. Also, when people hear information, they’re likely to remember only 10% of it three days later. However, if a relevant image is paired with that same information, people retained 65% of the information over as many days.

Hence along with great content marketing, there needs to be great imagery. When used properly, images can enhance a website, social media page or press release, and most importantly, garner you more followers and more sales.

Straightforward use of imagery is seen across social media, like the below examples. Donal Skehan rustles up some scrambled eggs on a croissant and it gets almost 300 Likes in a few hours. Possible without the image?

Bigger brand names are also using photographs to strengthen their image like Cadburys below…

Undoubtedly visual storytelling is very strong and we now live in a digital age where anyone can conjure up a hi-res image on their smartphone or create a great infographic or GIF. So getting attention through images is a fantastic and easy way to drive engagement and sales.

It is important to consider images when utilising the news/ blogging section of your website. Take the global engineering and project management company, DPS, for example, who ensure an image is included in each one of its featured news pieces.

Good hi-res product images are also vital, such as those on Apple’s website.

Infographics, which are visual representations of information or data, are a great way to highlight facts and figures while keeping the reader visually interested.






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Springboard Communications
CRO 529581
Dublin | Cork