Media Training & Why Everyone Has a Story To Tell
Despite the vital role media plays in our lives, most people still don’t understand what makes a story important to a journalist. That misunderstanding is prevalent when it comes to…
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Media Training & Why Everyone Has a Story To Tell
Despite the vital role media plays in our lives, most people still don’t understand what makes a story important to…
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A Guide to Choosing the Best PR Agency for B2B Tech and AI
A Guide to Choosing the Best PR Agency for B2B Tech and AI
For B2B technology and AI companies entering a new market, building awareness and establishing credibility are essential to growth. Even the strongest product needs a compelling story, relevant media coverage and a communications…
Why Authenticity Matters More Than Ever in the Age of AI
Why Authenticity Matters More Than Ever in the Age of AI
We are producing more content than ever, and the pressure behind that is not new. There is always another channel to update, another audience to reach, another reason to stay visible. However,…
5 Lessons on GEO: How to Stay Visible in the Age of AI Search
5 Lessons on GEO: How to Stay Visible in the Age of AI Search
Ireland is already one of the world’s leading markets for AI use. Microsoft’s Global AI Diffusion Report, published in September 2026, estimates that 49.9% of Ireland’s working-age population used generative AI…
Former senior government adviser to lead expanded Springboard public affairs practice
Former senior government adviser to lead expanded Springboard public affairs practice
Springboard Communications, the award-winning independent Irish communications agency, has expanded its public affairs practice with the appointment of Aimée Millar as Client Director and Art O’Mahony as Client Manager. Aimée, a former Special Adviser in the Department…
Ireland’s upcoming political outlook: What organisations need to watch
Ireland’s upcoming political outlook: What organisations need to watch
September brings a reset to Irish politics. In the aftermath of President Donald Trump’s high-profile visit, which placed both the importance of the transatlantic relationship and Ireland’s support for humanitarian action…
Lobbying is Not a Dirty Word
Lobbying is Not a Dirty Word
Often referred to as “the quiet word”, lobbying activities in Ireland are rarely identified as such. Terminology that is a bit broader tends to be preferred – influence, advocacy, representation. While all these terms ultimately refer to the same broad…
Susie Horgan Talks PR, Reputation Management & The Impact of AI
Susie Horgan Talks PR, Reputation Management & The Impact of AI
You may have seen our Founder and Managing Director, Susie Horgan, included in Business Plus this month. In her interview, Susie shares her perspective on the evolving role of PR - from…
Springboard Communications wins PRCA Agency of the Year for second consecutive year
Springboard Communications wins PRCA Agency of the Year for second consecutive year
Springboard Communications has been named PRCA Agency of the Year at the 2026 Spotlight Awards for Excellence in Communications, securing one of the industry’s top honours for the second consecutive year and the third time…
Stakeholder Engagement: Building trust with communications
Stakeholder Engagement: Building trust with communications
For organisations delivering projects that shape places and communities, stakeholder engagement is a critical part of success. Strong proposals do not succeed on technical merit alone. They also need trust, understanding and support from the people and organisations who…
Susie Horgan Elected President of Cork Chamber
Susie Horgan Elected President of Cork Chamber
Springboard Communications is delighted to congratulate our Founder and Managing Director, Susie Horgan, on her election as the President of Cork Chamber. A long-standing advocate for Cork's business community, Susie…
Springboard Communications appoints Tom Fitzpatrick as Director following continued growth
Springboard Communications appoints Tom Fitzpatrick as Director following continued growth
Springboard Communications, the award-winning independent Irish communications agency, has appointed former Irish Examiner editor Tom Fitzpatrick as Director, further strengthening its senior leadership team following a sustained period of growth. In his…
Top Global PR Firms Specialising in B2B Technology
Top Global PR Firms Specialising in B2B Technology
B2B technology companies work in global and complex markets, where credibility and authority influence everything from recruitment to brand recognition. Public relations firms are crucial for leading technology companies that…
Springboard Communications appointed Irish communications provider for Ryder Cup 2027
Springboard Communications appointed Irish communications provider for Ryder Cup 2027
Springboard Communications has been appointed as the Irish communications provider for the Ryder Cup 2027. The award-winning independent Irish agency will work closely with Ryder Cup Europe to manage Irish media relations and…
One Year On: What Being B Corp Has Changed for Us at Springboard
One Year On: What Being B Corp Has Changed for Us at Springboard
Just over a year ago, Springboard Communications became a B Corp Certified business. At the time, we described certification as a milestone, not a final destination. Twelve months on, that view still…
Springboard Communications expands senior team after strong year of growth
Springboard Communications expands senior team after strong year of growth
Springboard Communications, the award-winning independent Irish communications agency, has appointed Mark Harrington as Client Director and Sorcha MacMahon as Senior Client Manager, building on a year of strong performance for the agency. In his new role, Mark will provide strategic counsel…
Top Communications Trends for 2026
Top Communications Trends for 2026
This year, communications teams are navigating a landscape shaped by AI, platform saturation and rising expectations around trust and credibility. While the tools and channels continue to evolve, the pressure…
What to Expect From Social Media in 2026
What to Expect From Social Media in 2026
If there was one defining lesson from 2025, it’s this: social media hasn't changed — the competition has. Across platforms, brands produced more content than ever, adapting to new formats and best practices at a…
Top 10 Irish Travel Journalists and Writers to Follow
Top 10 Irish Travel Journalists and Writers to Follow
The travel and tourism landscape moves fast. Destinations trend overnight. Traveller expectations evolve with every season. And the stories that inspire one month can feel outdated the next. That’s why…
Springboard Communications Named PRII Consultancy Team of the Year
Springboard Communications Named PRII Consultancy Team of the Year
Springboard Communications has been named Public Relations Institute of Ireland (PRII) Consultancy Team of the Year at the inaugural PRII Communication Impact Awards. Presented at a gala event at the…
Susie Horgan Talks PR, GEO & Growth with Business Plus
Susie Horgan Talks PR, GEO & Growth with Business Plus
You may have spotted our Founder and Managing Director, Susie Horgan, on the cover of Business Plus this month. In her interview, Susie explored some of the key shifts shaping communications today —…
Management Communications: How to be an Effective Communicator
Management Communications: How to be an Effective Communicator
Being an effective communicator, especially as a people leader, is more than just being able to speak or write well; it's about understanding, listening, and adapting your communication style to…
Springboard Communications named PRCA Agency of the Year for the second time
Springboard Communications named PRCA Agency of the Year for the second time
Client Manager Chloe Kavanagh recognised as Rising Star at the 2025 Spotlight Awards Springboard Communications, the independent Irish communications agency, has been named PRCA Agency of the Year at the 2025 Spotlight…
Springboard Communications appoints Associate Directors after a high-performance year
Springboard Communications appoints Associate Directors after a high-performance year
The agency has also promoted Chloe Kavanagh to Client Manager and Anthony Malone to Senior Client Executive, reflecting its strong performance and continued client demand. Springboard Communications, the award-winning independent…
Beyond Buzzwords: Authentic Stakeholder Engagement in Sustainability
Beyond Buzzwords: Authentic Stakeholder Engagement in Sustainability
Sustainability is no longer a ‘nice to have’ – it is a business imperative. However, many organisations struggle with how to communicate their sustainability efforts in a way that is…
Communicating CSRD: Winning Hearts and Minds
Communicating CSRD: Winning Hearts and Minds
The Corporate Sustainability Reporting Directive (CSRD) is reshaping how businesses report on their sustainability commitments. However, with potential CSRD shifts creating uncertainty, companies must work harder to sustain engagement and avoid sustainability…
What Being a B Corp Means To Me – A Perspective From Our Most Recent Recruit, Darragh Woods
What Being a B Corp Means To Me – A Perspective From Our Most Recent Recruit, Darragh Woods
Since joining the team at Springboard Communications last year, I’ve been diving into the world of public relations, media, and communications. Another interesting aspect of the job that I was…
Springboard Communications Signs Local Green Deal with Cork City Council
Springboard Communications Signs Local Green Deal with Cork City Council
We are delighted to announce that Springboard Communications has officially signed a Local Green Deal with Cork City Council, a sustainability action to help Cork become a leading Net Zero City. We believe…
Purpose in Action — Our Journey to B Corp Certification
Purpose in Action — Our Journey to B Corp Certification
The first step on Springboard Communications’ journey to becoming a B Corp was our moment of reflection: What’s our purpose as a communications agency, and how can we create meaningful…
Building a Business That Matters: What B Corp Means to Us
Building a Business That Matters: What B Corp Means to Us
When I founded Springboard Communications 13 years ago, I wanted to build a business that delivers a positive impact while making a real difference — for people, the planet, and our…
Springboard Communications Announces B Corp Certification
Springboard Communications Announces B Corp Certification
Springboard Communications, an award-winning independent Irish communications agency, has officially achieved B Corp Certification, joining a global community of for-profit leaders pledging to use business as a force for good.…
Springboard Communications Strengthens National Presence with New Dublin Office
Springboard Communications Strengthens National Presence with New Dublin Office
Sarah Horgan Joins as Director of Media & Crisis and Dublin Lead Springboard Communications, the award-winning Irish communications agency, has officially opened its new Dublin office on St Stephen’s Green,…
Purpose and Values: How People Leadership and Management Communications Training Boosts Retention and Acquisition
Purpose and Values: How People Leadership and Management Communications Training Boosts Retention and Acquisition
To attract and retain top-tier talent, companies must communicate their purpose, values, and culture effectively — not just through salary and benefits, but by demonstrating a positive work environment that…
Management Training Essentials: 5 Key Communication Tips for People Leaders
Management Training Essentials: 5 Key Communication Tips for People Leaders
In today's fast-paced and increasingly complex workplace, effective communication has become more than just a desirable leadership trait — it's an imperative. Management training that focuses on communication skills is crucial…
The Power of Effective Communication and Reputation Management
The Power of Effective Communication and Reputation Management
In today's hyper-connected world, where a single social media post can spark a global conversation, the reputation stakes have never been higher. Companies and brands are under increasing scrutiny, with…
Springboard Communications ranks in Global Top 100 Inspiring Workplaces
Springboard Communications ranks in Global Top 100 Inspiring Workplaces
We are delighted to rank in the Global Top 100 Inspiring Workplaces. Springboard is the only Irish communications agency on the list, which recognises people-first organisations. The announcement comes after we…
Struggling to Keep Up With The World of Tech? Here are the Irish Journalists You Need to Follow!
Struggling to Keep Up With The World of Tech? Here are the Irish Journalists You Need to Follow!
The ever-evolving world of technology can at times be hard to keep up with. Keeping on top of the latest tech trends or innovations isn’t easy. From Web3 to generative…
Effective Crisis Communications is Vital in a Cybersecurity Incident
Effective Crisis Communications is Vital in a Cybersecurity Incident
It is more crucial than ever for businesses to have a well-defined crisis communications plan in place to navigate the unexpected, including cyber-attacks. Richard Brown, Director of the National Cyber…
Worldcom Digital Health Monitor 2024: Maximising Online Communications in the Pharmaceutical & Life Sciences Industry
Worldcom Digital Health Monitor 2024: Maximising Online Communications in the Pharmaceutical & Life Sciences Industry
Last week, our global partner, Worldcom, released their 2024 Digital Health Monitor report, shedding light on the online communication practices of pharmaceutical companies worldwide. The report assessed the online presence…
How Strategic Communications Supports Successful Change Leadership
How Strategic Communications Supports Successful Change Leadership
Strategic communication is integral to generating the energy and buy-in needed for successful change in an organisation. Good communication, focused on people, is a key factor in effective change leadership.…
How to Make Internal Communications a Priority
How to Make Internal Communications a Priority
The past few years has been a steep learning curve for both employees and management, changing how we work, collaborate and communicate. Now more than ever, effective internal communications should…
Disengaged Employees and Poor Leader Communications Key Challenges for Irish Organisations – Launch of Springboard’s New IC Report
Disengaged Employees and Poor Leader Communications Key Challenges for Irish Organisations – Launch of Springboard’s New IC Report
Disengaged employees and poor leader communications are among the top challenges facing Irish businesses in 2024, a new report from Springboard Communications has found. The leading Irish communications agency’s Internal Communications in Ireland…
How to Embrace Employee-Generated-Content?
How to Embrace Employee-Generated-Content?
We all know content is king. Sharing consistent and creative content with your organisation ensures that your key messages are heard, the attention of employees is captured, and your internal…
The Emerging Importance of Employee Value Propositions
The Emerging Importance of Employee Value Propositions
Attracting and retaining talent in the workplace remains a key challenge for organisations. Implementing a clear and concise Employee Value Proposition (EVP) and aligning with all stakeholders of your organisation…
Five Ways to Unlock the Power of Purpose-Driven Communication
Five Ways to Unlock the Power of Purpose-Driven Communication
In today's evolving business landscape, more and more consumers and employees are seeking brands and organisations that embody positive change. Certainly, for values-driven generations, the ability to drive change on…
Navigating Sustainability Communications in Business – Greenhushing be Gone!
Navigating Sustainability Communications in Business – Greenhushing be Gone!
In recent years, marketplace realities have transformed, with sustainability driving the agenda now. Businesses must embrace new reporting obligations under the Corporate Sustainability Reporting Directive (CSRD), highlighted as a game changer…
Springboard Communications Joins Global Ranks as Worldcom Public Relations Group’s Newest Partner
Springboard Communications Joins Global Ranks as Worldcom Public Relations Group’s Newest Partner
The Worldcom Public Relations Group (Worldcom), the leading global partnership of independent public relations firms, has announced that it has voted Springboard Communications into its global partnership. “We are excited…
Effective Internal Communications: Why an Audit is Vital
Effective Internal Communications: Why an Audit is Vital
By now you’ve all likely seen the coverage and reports around The Great Resignation and how it’s impacting talent retention. Reports highlight that up to 40% of employees are considering leaving their current job…
Using AI for Internal Communications
Using AI for Internal Communications
Artificial intelligence (AI) continues to grow every day, both in popularity and in the services and tools it can provide. With the likes of ChatGPT, Jasper, and Anyword it’s clear…
How Reputation Management is Still a Top Priority for our Clients
How Reputation Management is Still a Top Priority for our Clients
In this month's Business Plus Public Relations special report, our Managing Director and CEO, Susie Horgan, speaks about the importance of reputation management and how support required for internal communications…
Reputational Risk Vs Opportunity: Key Employee Communications Takeaways from Springboard’s Industry Event
Reputational Risk Vs Opportunity: Key Employee Communications Takeaways from Springboard’s Industry Event
On 9 May 2023, Springboard Communications hosted an industry event themed Reputational Risk vs Opportunity: Harness the Power of your Employee Communications, held in conjunction with the Public Relations Institute…
Mixternal Communications: How to Boost Employee Morale, Retention and Talent Acquisition
Mixternal Communications: How to Boost Employee Morale, Retention and Talent Acquisition
Post-pandemic, employee morale, staff retention, and talent acquisition, are some of the most prevalent challenges organisations face. Never has it been more important to stand out in a crowded market…
Channel Overload: How to Ensure You are Effectively Reaching Your Employees
Channel Overload: How to Ensure You are Effectively Reaching Your Employees
Sometimes, as internal communicators, we can get excited by the next new thing. And while we should, of course, take advantage of new channels and how they can enable us to…
The Great Resignation’ – How Strategic Communications Can Help You Retain Talent
The Great Resignation’ – How Strategic Communications Can Help You Retain Talent
By now you’ve all likely seen the coverage and reports around The Great Resignation and how it’s impacting talent retention. Reports highlight that up to 40% of employees are considering leaving their current job…
Thought Leadership – The Missing Piece of Your Communications Strategy
Thought Leadership – The Missing Piece of Your Communications Strategy
Thought leadership is an essential element of an organisation’s communications strategy. It allows you to leverage your industry expertise to enhance your reputation and ultimately achieve business growth. At Springboard Communications, we have…
Communicating the Business Case for Sustainability
Communicating the Business Case for Sustainability
As the reality of the climate emergency becomes clearer every year, thinking about and acting on sustainability is no longer a nice-to-do but a must-do for all businesses, from the…
3 Ways To Use Social Media To Attract Top Talent
3 Ways To Use Social Media To Attract Top Talent
We work with clients regularly to develop their employer branding through a variety of activities to ensure they attract and retain top talent in the competitive jobs market. Social media…
6 Steps To Master Your Organisation’s Content Creation
6 Steps To Master Your Organisation’s Content Creation
The content creation process can seem tricky — where do you start, what should you say, what will work for your organisation — but it doesn’t have to be. In this blog, we…
The Importance of Two-Way Communications When it Comes to Engaging Your Team
The Importance of Two-Way Communications When it Comes to Engaging Your Team
We know that effective internal communications is vital in helping organisations reach their business goals – but while you might be communicating with your workforce, are you listening? To inform Springboard’s Internal Communications offering, our 2024 survey of Irish employees gathered insights into how internal communications…
Preparing for a Media Interview? Here are 5 Pitfalls to Avoid
Preparing for a Media Interview? Here are 5 Pitfalls to Avoid
Whether it's a local radio show or an appearance on national Irish media, here's how to prepare for a media interview. To really nail the prep, the team at Springboard…
